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Why F150 Lightning will sell (Lariat trim up) and take market share from non-EV F150s

545 Views 4 Replies 4 Participants Last post by  Henry Ford, 
S
So I did a test configurator and priced closed to similar F150 Lariat, same Tow package and came to $73K. Add TTL in NJ it comes to $79K.

I bought my F150 Lightning for $80K (incl TTL in NJ) and there is no sales tax on EVs in our state. And then I got $7.5K rebate.

Issue is that Ford has to bring the trucks below $80K and it might take max market share from traditional F150. My take is those people who buy Lariat and Platinum maybe might not be towing, but just need a truck for the fact of having a truck.

Note: Many assumptions above so any comments appreciated.
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Mine is '22 and MSRP was $79K ...I have solar so I do not pay for charging also. So makes sense as I have a fuel pump at home, and am full each morning !! Charger for me installed was $200 after rebate.

Hence mine is $73.2K (no sales tax) while Hybrid is 68K (6.5% sales tax makes it 72,4K) so net I paid $1K extra and never have to pay for gas, oil changes or anything like that.

and then I have the frunk which the Hybrid does not

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