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Toyota Reveals the 2024 Tacoma

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Toyota pulled off the cover of the ICE 2024 Tacoma today and it looks pretty good. If they use this look for an electric version they could have a winner on their hands.

2024 Toyota Tacoma is the Ultimate Adventure Machine
  • Standard i-FORCE turbocharged 2.4-liter four-cylinder engine produces up to 278 horsepower, 317 lb.-ft. of torque.
  • Available i-FORCE MAX turbocharged 4-liter four-cylinder hybrid powertrain produces 326 horsepower, 465 lb.-ft. of torque.
  • All-new Trailhunter is a factory-developed overlanding rig built from the ground up with the latest integrated off-road equipment from ARB, Old Man Emu, and RIGID.
  • Baja-inspired TRD Pro debuts segment-first IsoDynamic Performance Seat for enhanced off-road driving control and comfort.
  • Tacoma adds new XtraCab long bed configuration for enhanced interior functionality and cargo capacity
  • Available 14-inch touchscreen displays latest Toyota Audio Multimedia system.
  • Toyota Safety Sense 3.0 standard on all models.
  • Designed, engineered, and assembled for North America.
KONA, Hawaii (May 18, 2023) – After nearly two decades as the champion of the mid-size pickup truck market, the Toyota Tacoma is ready for its next chapter. This go-anywhere truck is entirely new for 2024 with epic adventures in mind, improving upon every winning aspect that has made it a stalwart for truck buyers for years along with Toyota’s legendary quality, durability, and reliability and much, much more.

Redesigned from the ground up and built upon the TNGA-F global truck platform shared with Tundra and Sequoia, the all-new Tacoma was designed and engineered for the U.S. market. For its fourth generation, Tacoma utilizes a new high-strength boxed, steel-ladder frame; adds numerous features that off-road enthusiasts can play with; features an available fully redesigned multi-link coil rear suspension that improves ride and handling; and offers two powerful and efficient turbocharged four-cylinder powertrains including a top-of-the-line i-FORCE MAX hybrid producing 326 horsepower and a massive 465 lb.-ft. of torque. Tacoma will also introduce the world to Toyota’s all-new Trailhunter grade, first revealed at the 2022 SEMA show as a Trailhunter concept, that’s a purpose-built overlanding rig available right off the dealer lot.

“With even more off-road capability and the quality, durability, and reliability that our customers expect along with a host of options for every owner, we’re confident that Tacoma will remain the top choice for mid-size pickup buyers when it arrives later this year,” says Toyota group vice president and general manager Dave Christ.

The all-new 2024 Tacoma will go on sale later this year with i-FORCE MAX models arriving in early 2024. Manufacturer’s suggested retail pricing will be announced closer to the on-sale dates.

Design and Development Driven by “Tacoma-ness”

Toyota’s North American-based CALTY Design Center located in Newport Beach, California and Ann Arbor, Michigan led the design efforts for the new Tacoma, as they did with the Tundra and Sequoia that launched last year.

“Our primary design goal for the all-new Tacoma was to be authentic to the way our customers use their trucks for rugged outdoor fun,” says Kevin Hunter, president, CALTY Design Research. “We looked at our truck DNA and the Toyota Baja race trucks for inspiration to capture the extreme spirit of offroad adventure. High lift, big tires, slim body, and a powerful athletic stance define the iconic Tacoma look, referred to as ‘Tacoma-ness’.”

The CALTY team of designers focused on the theme of a “Badass Adventure Machine” when defining the essence of the new Tacoma. This refers to Tacoma’s engineered toughness along with its athletic attitude. The design team strives for Toyota trucks to have a family resemblance, each with unique personalities defined by each one’s purpose. For Tacoma, its narrow body and wide upper grille are a nod to the original HiLux, with features like the aggressive skid plates expressing the extreme ruggedness of Tacoma. Other signature design elements include the high-mount headlamps, side functional air intakes, hexagonal grille motif, as well as integrated roof and tailgate spoilers.

Engineering research and development was conducted at Toyota Technical Centers in Michigan, Arizona, and California. The collective engineering teams embraced the “Tacoma-ness” concept and worked tirelessly to develop the next-generation Tacoma as an extremely capable multipurpose vehicle that can go almost anywhere. Improvements were made across all grades. The team enhanced Tacoma’s off-road capability, from severe rock crawling to high-speed desert racing. As a result, Tacomas will perform in widely varied environments, on road and off. This includes everything from a luxurious night out in the Limited grade or traversing Black Bear Pass in the Tacoma TRD Off-Road that is more capable than ever.

“We strove to provide even greater attribute separation between grades,” says Sheldon Brown, chief engineer, Tacoma. “Each has a distinctive focus on the core attribute and uses hardware, spec, and performance-based tuning to deliver that unique experience more so than in the past.”

Rugged Construction and Capability

The new Tacoma utilizes Toyota’s TNGA-F global truck platform shared with the all-new Tundra and Sequoia. Much like its full-size brethren, high-strength steel with blanking and laser welds is used throughout the chassis to increase rigidity over the previous generation, and aluminum is used on the upper body to reduce weight. Frame crossmembers are also strengthened to increase durability and carry Toyota-available overlanding gear such as rooftop tents and camp fridges. Additionally, the roof is equipped with integrated attachment holes that allow the ability to easily add roof rack rails on all models combined with a roof channel sealer to ensure a watertight seal. A new front cross member was constructed for the steering gear box, which adds rigidity via additional cross member support while enhancing steering input for the driver and handling dynamics. A new high lift jack point is also integrated into the rear frame end.

Also enhancing ride and handling characteristics on Tacoma is a newly available multi-link rear suspension. This system replaces the previous model’s leaf springs in favor of a set of coils. However, leaf springs remain standard on SR, SR5 XtraCab, and TRD PreRunner grades. Tacoma also now gets four-wheel disc brakes for increased braking performance compared to the previous model, while TRD models and above are equipped with a larger front brake package. TRD models and above equipped with i-FORCE MAX add a larger rear brake package. An electronic parking brake allows for low-speed radar cruise control and a brake hold function. To provide improved steering feel and facilitate the incorporation of additional safety and convenience features, Tacoma will now have electric power steering.

Tacoma now features suspensions tuned specifically to each grade. For instance, TRD Sport has red TRD sport-tuned shocks for a more responsive feel. The TRD Off-Road grade is equipped with monotube Bilstein remote reservoir shocks for extended wheel travel and greater heat dissipation and includes an end stop control valve (ESCV) that provides increased damping force as the suspension comes closer to full bound stroke. TRD Pro comes fitted with FOX’s new QS3 three-way adjustable internal bypass shocks with remote reservoirs for improved high speed off-road performance and FOX Internal Floating Piston (IFP) rear bump stops to improve bottom out feel. Trailhunter includes new Old Man Emu (OME) 4×4 Suspension by ARB that is tuned for optimum levels of off-road control and load carrying capability. Limited grade features a new Adaptive Variable Suspension (AVS) system that constantly adjusts damping forces based on changing road conditions. The linear-solenoid-type AVS system features built-in actuators in the front and rear shock absorbers to continuously change damping force based on road conditions to give the new Tacoma a smooth and luxurious ride.

Maximum towing capacity for Tacoma is rated at 6,500 lbs. on SR5 i-FORCE and TRD PreRunner XtraCab grades, and maximum payload increases to 1,709 lbs. on TRD Off-Road. To help make towing a breeze, Tacoma is available with a variety of supporting features including a trailer brake controller, trailer backup guide, and digital display mirror. Trailer Back Up Guidance aids in overall maneuvering of trailers, while the available Straight Path Assist feature is designed to help your truck and trailer back up in a straight line. The available 360-degree cameras create a top-down view to aid overall visibility, including tough-to-see areas around the truck and trailer. When operating with Toyota’s integrated trailer brake controller, the Blind Spot Monitor is designed to recognize blind spots for not only the truck, but certain trailers as well.

To make things even easier for truck duty, there is a 7-percent increase in bed volume that is useful for loading necessary gear under an available tonneau cover. Additionally, the aluminum tailgate features an available power open and close function with jam protection, and a quick release and close button is integrated within either taillight. Gas grades offer an available 400W AC inverter outlet in the bed and on the rear of the center console, while i-FORCE MAX grades come standard with a 2400W AC inverter. 12V DC power access is also available in both the bed and in the cabin. Trailhunter features an integrated high output air compressor in the bed for airing large diameter tires back up quickly after airing down for spending days, or weeks, on the trail.

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Fortunately there’s now a hybrid option but still no PHEV.
'24 Tacoma looks really nice for it's segment.
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