[FM_Jack]

America’s Favorite Truck Is About to Test Tesla’s Dominance

With this month’s release of the F-150 Lightning, Ford hopes to electrify new and traditional truck buyers alike, and—eventually—to replace its industry-defining gas-powered line.

www.bloomberg.com

"Deering, Ford’s marketing chief, is preparing an ad campaign targeted at traditionalists. Referred to internally as “the Bold Guardians,” it aims to sell them on the truck’s strength, acceleration, speed, and new features, while downplaying fears about running out of juice. “We feel very responsible to help break down the myths,” Deering says, referring to ads that “escort our current customer into the electric revolution.”

Ultimately, Farley maintains, what’s really necessary to win over Ford’s owner base is the kind of seat time in the Lightning that the president got. “Once our core customer gets behind the wheel, like Joe Biden did, and mashes the throttle pedal, they will instantly understand how a heavy F-150 full-size pickup truck goes zero to 60 in 4.3 seconds,” Farley says. “It will have the neighbor-wow factor that we need to be a breakthrough product.” —With Craig Trudell"

 

[Ron]

Agree, if cybertrack would have been the ONLY electric track in the market, I would have stayed with my 2018 Frod F150 forever.
Luckily, I have a 5/ 23 biuld for a REAL a electric track

 

[THEsocalledfan]

Elon really dropped the ball on Cybertruck. I want no part of that monstrosity. All they had to do was doing something full size, in a traditional design, and I'd have been very interested. I'm a Ford guy, and they get it.

 

[joeclark38]

Elon really dropped the ball on Cybertruck. I want no part of that monstrosity. All they had to do was doing something full size, in a traditional design, and I'd have been very interested. I'm a Ford guy, and they get it.

But...but...the CyBeRtRuCk has a yoke! And is "bulletproof!" ItS rEvOlUtIoNaRy!!!!!1!!!!!!

Edit: As I've said many times before, the CyBeRtRuCk is vaporware. It's never happening, and has only served to bilk people out of their money to give Tesla an interest-free loan in the form of "refundable deposits." And with Lord Elon now trying to conquer Twitter, that makes it even more unlikely that the CyBeRtRuCk will ever see the light of day.

 

[Ron]

Cybertrack could have been a better if it was a mid size track..like the ranger, would have make much more sense

 

[THEsocalledfan]

Cybertrack could have been a better if it was a mid size track..like the ranger, would have make much more sense

Disagree on this. I want full size or I'd stay with gas. He got that right. I will never compromise on size.

 

[Voltz]

I want full size or I'd stay with gas.

I hope in three years that I can trade Lightning in for a MEVerick with at least 320 miles of range.

 

[GDN]

You all know I'm in this as well with a 5/23 date, but I'm a Tesla guy too. No one can touch them for ability to shift, be nimble and deliver. The comment about Tesla bilking people out of money, Ford followed suit there are at least another 180K people that have deposited $100 for a place to wait in line, they have nothing guaranteed at this point either.

I've also learned to never doubt Elon. I don't know if that truck will make it to market just like it looks, but they are going to die trying. The delays are really still part of their growing pains. They've built and are opening 2 multi-billion dollar factories in 2 years. Both are now producing cars. That is no easy feat for an established company, much less a new one. There just aren't enough resources to finish the truck too.

Make no mistake about it, whether you like Elon or Tesla, if it weren't for them you would have never seen the Mach E nor the Lighting. So laugh if you don't like them, but if you are waiting on a Lightning you at least owe them thanks for creating the market and Ford having something to compete with.

 

[joeclark38]

You all know I'm in this as well with a 5/23 date, but I'm a Tesla guy too. No one can touch them for ability to shift, be nimble and deliver. The comment about Tesla bilking people out of money, Ford followed suit there are at least another 180K people that have deposited $100 for a place to wait in line, they have nothing guaranteed at this point either.

I've also learned to never doubt Elon. I don't know if that truck will make it to market just like it looks, but they are going to die trying. The delays are really still part of their growing pains. They've built and are opening 2 multi-billion dollar factories in 2 years. Both are now producing cars. That is no easy feat for an established company, much less a new one. There just aren't enough resources to finish the truck too.

Make no mistake about it, whether you like Elon or Tesla, if it weren't for them you would have never seen the Mach E nor the Lighting. So laugh if you don't like them, but if you are waiting on a Lightning you at least owe them thanks for creating the market and Ford having something to compete with.

I'm not saying Musk hasn't moved the EV market forward. But he has a history of saying outlandish things and making promises he can't keep. $30k Model 3? True "full self driving?" Tesla Roadster? Tesla Semi? And even the CyBeRtRuCk, which yes has been hard to tool up for. But he should've set more realistic expectations rather than promising the world. And whereas Ford is actually making good on its promise of the Lightning, I honestly don't think the CyBeRtRuCk is coming. Which is why I say Musk bilked people out of their money, because only he truly knows what his plans are.

 

[GDN]

I'm not saying Musk hasn't moved the EV market forward. But he has a history of saying outlandish things and making promises he can't keep. $30k Model 3? True "full self driving?" Tesla Roadster? Tesla Semi? And even the CyBeRtRuCk, which yes has been hard to tool up for. But he should've set more realistic expectations rather than promising the world. And whereas Ford is actually making good on its promise of the Lightning, I honestly don't think the CyBeRtRuCk is coming. Which is why I say Musk bilked people out of their money, because only he truly knows what his plans are.

Yep - he is good about laying his plans out - you've noted them all. They've done all they can to bring 2 multibillion dollar factories online in 2 years - 2 years. They now have the foot print and location to build. It will come. Semis are on the road, the assembly line will follow. The $35K 3 was sold briefly. Cybertruck only time will tell, but I believe it will happen. Roadster too.

FSD it has it's issues, I have doubts there - I've got the beta on a car, Time will tell.

I'm not saying some of it won't happen, but you have to give that credit for what he has done and realize that truly everyone is still chasing. I'm excited about the Lightning and scared as hell about the technology, the shitty OTA updates with major issues currently being worked on (ICE F150), a poor charging network for true seamless integrated billing and use.

Hoping they can all make progress and continue this movement.

 

[Ron]

I'm sure we all agree that Alon made all the other car manufacturers run after their own tail and the EV.
It's just that the cybertrack, you either love it or hate it. It's not something that everyone can see themselves driving...me included

 

[208]

Why so much hate on Tesla? It was a tired drum beat even before they sold a million cars in one year. Okay, you like the Ford. Me too, but I am driving and loving a Tesla while I wait.

 

[Ron]

No...no hate for Tesla, just don't like the look of the Cybertrack. 😇

 

[joeclark38]

Why so much hate on Tesla? It was a tired drum beat even before they sold a million cars in one year. Okay, you like the Ford. Me too, but I am driving and loving a Tesla while I wait.

I dislike Tesla because of its leadership, to be honest. Like I said, Musk has made many promises that he's failed to keep (which would've gotten any other CEO fired many times over). Also Tesla's shaky build quality, their attempted secrecy a few years ago when it came to customers openly talking about product defects, and their labor practices. Also Tesla's hyperinflated share price, which appears to be at least partly a function of Twitter bots that hyped up Tesla, along with his claim that he had secured funding to go private at $420/share before the stock was ever that high to begin with.

Again, I'm not going to say Musk hasn't done anything good. But he's done a lot of bad things as well. And that's not even getting into Musk's personal behavior outside of Tesla.

 

[FM_Jack]

You guys do realize that the guy in the picture above has thanked Elon right?

What you may or may not have gotten is that you need competition. And that competition can have fun with each other. That's what the statement "This is a truck". It isn't hate, it is poking fun.

Elon had the vision, he is the spearhead but he's not the only one that has good ideas for the future of EV. Honestly imo the #1 thing Elon through Tesla did was start the push back on dealerships. That's the one thing I can't fault him on at all.

 

[greatbreweh]

I bought Lightning for a practical truck that we will use in our business along with gasers, cybertruck to me was just out there in design not to mention no hope in hell parking it downtown Toronto streets. Elon I think could have had something as popular as the model 3 had he not gone so outside the box with the design, maybe a fun truck but its not a work truck in any form.

 

[fyrdude]

Elon really dropped the ball on Cybertruck. I want no part of that monstrosity. All they had to do was doing something full size, in a traditional design, and I'd have been very interested. I'm a Ford guy, and they get it.

I agree with you, but, apparently based on over 1,000,000 orders, we're in the minority. They won't even notice us missing from the order list. I won't buy it, but apparently A LOT of people will.

I can live with the rear design of it, but, that front end up to a point in the middle of the roof is a deal breaker for my tastes. If it had a more traditionally shaped front end, more flat hood and roof, possibly could have gotten on board with it. Capability wise, sounds like it will be a pretty capable truck. However, naturally its design will not appeal to everyone. I don't think, rather I KNOW, Elon doesn't really care! Tesla has always had the attitude of "don't like it, tough". Or "don't like it, don't buy it then, we'll live"

 

[Voltz]

cybertruck to me was just out there in design not to mention no hope in hell parking it downtown Toronto streets. Elon I think could have had something as popular as the model 3 had he not gone so outside the box with the design, maybe a fun truck but its not a work truck in any form.

I have long thought that Cybertruck is the stalking horse of what will eventually be a sensible, yet "rEVolutionary" consumer truck. (Similar to Model S/X to Model 3/Y)