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So, how do you actually reserve an F-150 Lightning?

1576 Views 12 Replies 8 Participants Last post by  ChasingCoral
First time poster. I feel like this is the dumbest question I've ever had to ask in a forum. I have a degree in network engineering and over 20 years of IT helpdesk management experience. I've been building computers since 1984. Like to think I'm pretty savvy with technology. But I cannot for the life of me figure out how to reserve a 2023 F-150 Lightning! I've been all through the website, created an account and all I can see are buttons for "get updates" and "save build". All major media outlets reported Ford was taking reservations again for 2023's starting a few weeks ago. But I cannot find the button to reserve one!

I like to think I'm not dumb. I've successfully ordered and put down deposits on Rivian R1T, Cybertruck, and Silverado EV already. I need an EV pickup truck for work and will take whichever I can get first. But this website is really infuriating. 🤦‍♂️😣😭
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You cannot place an order without a reservation. Reservations were closed in December and have not opened back up. There has been no announcement about reopening reservations yet.
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Point taken but it’s worse than that: Ford says they will only produce 15,000 MY ‘22 lightnings. Maybe they’ll hit 30k this year with mY 23 productions but yea, it’s gonna take a minute for them to work through the backlog.
IIRC Ford said they would make about 80,000 in MY 2023, then started to build more capacity and said they’d reach a rate of 150,000 per year by the end of MY 2023. That suggests they’ll get through the backlog in a year.
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