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So, how do you actually reserve an F-150 Lightning?

1568 Views 12 Replies 8 Participants Last post by  ChasingCoral
First time poster. I feel like this is the dumbest question I've ever had to ask in a forum. I have a degree in network engineering and over 20 years of IT helpdesk management experience. I've been building computers since 1984. Like to think I'm pretty savvy with technology. But I cannot for the life of me figure out how to reserve a 2023 F-150 Lightning! I've been all through the website, created an account and all I can see are buttons for "get updates" and "save build". All major media outlets reported Ford was taking reservations again for 2023's starting a few weeks ago. But I cannot find the button to reserve one!

I like to think I'm not dumb. I've successfully ordered and put down deposits on Rivian R1T, Cybertruck, and Silverado EV already. I need an EV pickup truck for work and will take whichever I can get first. But this website is really infuriating. 🤦‍♂️😣😭
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Reservations stopped last summer, when Ford realized they'd have a hard time building all those potential orders.
ORDERS stopped this spring for anything 2022, to be built sometime before maybe October when they start building 2023s.
The only 'Order Banks' that opened up were for those who ALREADY had an invite to order a 2022 model, but the trim level, such as Pro or XLT, was already sold out. Those folks may have chosen to 'defer' their choice until Ford announced the 2023 models and pricing.
2023 Wave 1 order invites, only to those with previous order invites, could order anything, even a PRO.
Wave 2 order invites, only to those with previous order invites, could order anything, even a PRO, IF the Pro was still available... they were not. The Wave 2 orders for PROs are ALREADY sold out, again, for 2023. These also are not reported to even be BUILT until LATE 2023. That's a YEAR from now.

2023 Wave 3 order invites, only to those with EXISTING Reservations, probably most still from back on May 19th/20th of 2021, will have the option of Ordering a 2023 model, but ONLY the trims that have not already sold out...so, certainly the PRO is off the table, and the XLT may even be gone by the time some make up their minds.

It's not a pretty system, but Ford has designed it in a way that works for them, to control orders and trim levels and commodities that are required to meet those orders, etc. Commonidity and chip constraints and not helping. Much of that they cannot control.
They have also designed it to create a 'flow' of orders, over time, for many lucky future owners.

I waited over 15 months from Reservation, to Order, to Built, to RECEIVED..on August 23rd. Many will have to wait even longer. I was one of the lucky first, but, even having said that, it was EXTREMELY frustrating and you must have a LOT of patience, no doubt.
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