I see the validity for a few for this 'feature', which is basically an automated 'switch over' of truck battery power to an inverter and to the home's main panel ... yes, some will definately see more power outages as a 'normal' element of where they live, or their utility infrastructure, or are much more concerned about 'whether' coming into play - the rest of us probably can easily use the much more cost-effective 240v 30amp outlet in the bed of the truck, just like using a generator. I think the idea of a 'automatic' switch-over to your home is the draw for this feature Ford has advertised, but the cost is very steep, and the equipment needed is not simple or small.