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2021 Mustang Mach E First Edition, 2016 Nissan Leaf, 2003 Toyota Tacoma, F-150 Lightning reserved
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Discussion Starter · #1 ·
August 23, 20214:44 PM EDTLast Updated 2 hours ago
Autos & Transportation
EXCLUSIVE Ford doubles Lightning production target on strong pre-launch demand

DETROIT, Aug 23 (Reuters) - Ford Motor Co(F.N) has doubled its production target for the F-150 Lightning because of strong early demand for the full-sized electric pickup truck ahead of its 2022 launch, and the company plans to spend an additional $850 million to meet that target, several people and suppliers familiar with the plans said.

The No. 2 U.S. automaker is targeting annual production of more than 80,000 in 2024, up from its prior target of more than 40,000, according to the sources, who asked not to be identified. Shares of Ford rose 1.3% on Monday.

"They were pleasantly surprised by the demand for the Lightning," one of the sources said of Ford officials.

Industry observers have questioned whether individual buyers will give up their gas-powered pickups for electric models, but commercial customers are pushing for electric trucks and vans to reduce their carbon footprints.

The ramp to the new production target includes plans to build about 15,000 next year after the electric truck's spring launch and 55,000 in 2023, a second source said. Following the launch of the second generation Lightning in late 2025, the annual target is just shy of 160,000.

The increase is on top of the 50% boost Ford outlined last November, the sources said.

Driving the more optimistic targets is strong pre-launch demand for the vehicle, especially with commercial customers, the sources said.

"We are excited with customer demand for the F-150 Lightning and already have 120,000 customer reservations, and we will continue to look for ways to break constraints and meet customer demand," Ford said in a statement. The company declined to comment further.

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Moderator
2021 Mustang Mach E First Edition, 2016 Nissan Leaf, 2003 Toyota Tacoma, F-150 Lightning reserved
Joined
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68 Posts
Discussion Starter · #2 ·
Looking at the ramp-up of the Mach E assembly line, in Cuautitlan, after MP2 it took five months for the line to hit full speed and 4-5 months to reach 15,000 customer Mach Es:
257


That would suggest 2022 production could be more like 35,000-40,000 if batteries permit. Let's hope SKI can get battery production ramped up to meet the potential line speed as it appears battery availability may be the limiting factor.
 
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