Discussion Starter · #1 ·
It looks like a small truck could be part of Nissan's EV future in the US. I'd be interested to see what it could look like.
Nissan Plans Small Electric Truck In US, Could Still Discontinue Titan
Nissan Motor Company is considering a lightweight, small electric pickup for the US market while moving forward with plans to discontinue the full-size Titan.
Nissan Motor Company is exploring the possibility of a lightweight, small electric pickup truck for the US market. It's an idea supported by US dealers who are asking for the vehicle. Yet while a new electric pickup is a possibility, it appears Nissan still plans to discontinue the Titan and exit the full-size truck market as early as 2024.
Last summer, we reported that Nissan was considering ending production of the Titan, which never caught on in the US market dominated by Ford, Ram, and Chevrolet. Sales of the Titan didn't even crack the top 15 in 2022. It was even beaten out by the Rivian R1T, which sold 20,332 units.
However, Nissan dealers are not on board with this plan. According to Nissan Advisory Board Chairman Tyler Slade, the full-size truck market is extremely profitable and drives revenue for the parts and service business. Additionally, a full-size pickup provides an upgrade option for Nissan Frontier owners who are loyal to the brand.