⚡ Ford Lightning Forum ⚡ banner
1 - 1 of 1 Posts

· Administrator
2021 Mustang Mach E First Edition, 2016 Nissan Leaf, 2003 Toyota Tacoma, F-150 Lightning Lariat ER
Joined
·
3,089 Posts
Discussion Starter · #1 ·
from Ford CEO Jim Farley Is the 2022 MotorTrend Person of the Year

Ford CEO Jim Farley Is the 2022 MotorTrend Person of the Year
The Blue Oval's top exec has overseen a dramatic shift for the iconic American automaker.
2011 MT Person OTY CTT (VERSION WITHOUT 01)
2011 MT Person OTY CTT (VERSION WITHOUT 01)


Alisa PriddleWriter
Dec 13, 2021
Jim Farley took over as Ford CEO on October 1, 2020, succeeding former Steelcase CEO Jim Hackett. The big difference: Farley is a recognized "car guy," the highest praise you can receive in the automotive industry. And he relies on solid car people within his leadership team to turn his vision into sheetmetal and software.

When Farley took over, Ford was perceived as having lost its way and fallen behind the competition, with weak leadership, a frustrating lack of transparency, and scant details behind vague promises that it had a plan and the right vehicles to remain competitive.

See More: The full 2022 MotorTrend Power List

Now, Ford's product pipeline has never looked better; it includes a lot of game-changers. People cringed at the notion of an electric SUV badged "Mustang," but Farley's subbrand strategy is working, and the Mustang Mach-E is already outselling the conventional muscle car. The Broncostumbled out of the gate with roof issues, but that bit of trouble has not dimmed the hype and the halo it forms over the Ford Bronco Sport, which is a well-executed hit. The Maverick found some open field in the truck segment and is poised to draw in new buyers who want to replace their vehicle with a livable, compact pickup that looks like a truck, drives like an SUV, and has clever touches and packaging.

2022 Ford F 150 Lightning electric pickup truck driving off road


The Ford F-150 lineup goes electric with the forthcoming 2022 Lightning, which will be the quickest and potentially best variant in the stable, with an independent rear suspension, a driving range of about 300 miles, the ability to power your house, and a spectacular frunk for gear or tailgating. Replacing the internal combustion engine in what's been the best-selling truck for 44 years running and making it affordable—the Lightning starts at less than $42,000—will give EVs a giant boost in the marketplace, and has the potential to change a lot of hearts and minds. Ford hopes the Lightning will convert mass volumes of buyers, and every automaker will tell you that once a buyer goes EV, they rarely look back.

Under Farley, commercial vehicles are getting a lot of love and attention, with the addition of the electric e-Transit, development of autonomous delivery vans, and the growing number of services Ford will offer buyers as an additional and lucrative revenue driver.

Settled in the CEO chair, Farley is upending the traditional business model, seeking a longer active relationship with owners by offering over-the-air updates with new features and content, such as BlueCruise hands-free driving, to keep vehicles fresh and customers engaged. Ford is developing ongoing services, mostly digital, that it hopes customers will want enough to pay for—especially commercial vehicle buyers.

Farley has ramped up Ford's electrification investment and timetables. Not only are new EVs coming for both Ford and Lincoln, but the automaker is also adding assembly plants dedicated to making electric vehicles, starting with F-Series trucks. The new CEO overrode Hackett's plan to continue to source battery cells; now Ford will develop and manufacture its own battery cells at three separate factories in Tennessee and Kentucky, part of a larger plan to make key components in-house. Future business parks that gather suppliers will include a company that recycles lithium-ion batteries.

Ford has also put together a network of existing chargers that its EV buyers can locate from their touchscreens, and it is setting up a technical training center in Texas to help dealers worried about servicing all these EVs in the future.

Ford forecasts 40 percent of its U.S. sales will be EVs by 2030—about 1.5 million vehicles per year. That is some serious momentum for a company not seen as a major player in electric vehicles just a couple years ago.
All New Ford E Transit 03

2021 Ford Mustang Mach E California Route 1 1


And Farley is believable in his personal buy-in, exhibiting as much car enthusiast passion for the Mach-E and Lightning as the vintage cars he races. A data and tech nerd as well, he sees the big picture and is excited by the future of mobility.

Farley brings critical clarity to the job. He is clear and direct, refreshing after years of muddled messages that frustrated Wall Street, and the company's stock price has grown significantly under his tenure. The CEO has gained maturity in his leadership style, which has been bombastic at times. He has also shown the ability to revise plans as needed to meet market demands and swim in the fast current of change.

Many executives have tried to improve Ford over the years, few with the luxury of sitting back and watching the hits and money roll in. Farley's moves early in his tenure, built on top of his contributions in other roles over the years, have exceeded expectations in a short time. Ford is in the midst of a stunning recovery and transformation, an incredible shift for a legacy carmaker that has all but stopped making actual cars, as opposed to trucks and SUVs. Farley is the right man for Ford's top job, and he is the 2022 MotorTrend Person of the Year.

See More: The full 2022 MotorTrend Power List
 
1 - 1 of 1 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Top