Thanks. Yeah, I agree. I even questioned Koons Sterling, VA on how Koons Falls Church, VA (only about 20 miles away) gets away with that kind of business practice. And to think, I bought my 2011 F150 from Koons Falls Church and had a fine experience. Sterling told me, while all the Koons dealerships in the DMV are owned by the Koons family, they are operated independently. I think if I were in the ownership family, I'd have a little more control over a business with my name on it.
But, I can assure you, Koons Sterling, honors MSRP on all orders. They did say, they may mark up dealer inventory, but it will be a long time before any dealers have inventory of Lightnings sitting on the lots, other than their demos, which they are supposed to wait 6 months before selling.