You are seeing 100 years of Ford marketing expertise with the MSRP’s. They know their buyers and have this area down to a science.
Ford knows the average family is not going to consider the $40k Pro as the family truckster because of its “strippo” nature. That leaves families going at least one trim level up to the $54k XLT. Yes, that’s another $14k please.
Oh, your family demands leather seating? Now your spending another $13k to get into a $67k base model Lariat model with the SR battery pack.
You want a 2023 because all 15k 2022’s are spoken for? That will most likely be another $2k - $5k.
Yes, Ford is making a profit on every Pro that it sells thanks to using virtually the same aluminum body as the ICE F150. This came straight from a Ford executive.
Ford knows the average family is not going to consider the $40k Pro as the family truckster because of its “strippo” nature. That leaves families going at least one trim level up to the $54k XLT. Yes, that’s another $14k please.
Oh, your family demands leather seating? Now your spending another $13k to get into a $67k base model Lariat model with the SR battery pack.
You want a 2023 because all 15k 2022’s are spoken for? That will most likely be another $2k - $5k.
Yes, Ford is making a profit on every Pro that it sells thanks to using virtually the same aluminum body as the ICE F150. This came straight from a Ford executive.
