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It was an "error" apparently.

UPDATE 6/8/2022, 2:58 pm: Ford’s North American Product Communications Director, Mike Levine, said Gary Smith Ford confirmed the sticker was an error as the MSRP was input twice online, which is why the MSRP and market adjustment are the same price. This sticker was mistakenly placed on a demo unit and was removed within 24 hours, Levine told Teslarati.
 

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Fromtier Ford, Santa Clara, CA just shocked Alex on Autos with a surprise $10,000 ADM. He just posted a video on YouTube.

 

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2021 Mustang Mach E First Edition, 2016 Nissan Leaf, 2003 Toyota Tacoma, F-150 Lightning reserved
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Fromtier Ford, Santa Clara, CA just shocked Alex on Autos with a surprise $10,000 ADM. He just posted a video on YouTube.

Bad choice of people to pull that sleazy move on!
 
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