Ford CEO recently said "We have no plans to spin off our electric business or our ICE business. It's really more around focus and capabilities, expertise and talent. Those are key for Ford, and this is what we're working on. We know our competition is Nio and Tesla, and we have to beat them, not match them."
"Well, the companies that I think about that I admire because of their commitment—and frankly, the hard work they did to earn their reputation—are companies like Nio and Tesla. They've been at this a long time. They engineer their vehicles differently. I'm most respectful of Tesla's profitability. They're now making more than $10,000 a vehicle in their second quarter earnings."
insideevs.com
I think that's a bold statement and a good indication of what else to expect from Ford.
Now I'm starting to wonder what will be the next EV in their line up.
"Well, the companies that I think about that I admire because of their commitment—and frankly, the hard work they did to earn their reputation—are companies like Nio and Tesla. They've been at this a long time. They engineer their vehicles differently. I'm most respectful of Tesla's profitability. They're now making more than $10,000 a vehicle in their second quarter earnings."
Jim Farley: Nio and Tesla Are The Competition Ford Has To Beat
To beat EV makers like Tesla and Nio in the future requires Ford to make drastic changes, including different talent and procurement strategies, Farley said.
insideevs.com
Now I'm starting to wonder what will be the next EV in their line up.
