Dealers don't have much to worry about. The market has already spoken. Unlike the Hummer or Rivian which saw huge profit margins, buyers are clearly demonstrating that $100K is the max and that's for the first few available. Give it month and that figure will drop by 10-15%. In a month or two, after tax and license fees, an owner looking to flip it will be lucky to see any profit at all.
Ford Is Letting Dealers Decide if F-150 Lightning Owners Can Resell Their Trucks
Ford is going to be leaving it up to dealers to decide whether or not they let owners resell their Lightnings.
Trucks are already showing up for resale, often with low miles. There’s one that’s currently on Cars & Bids, and a few more have shown up on Facebook “wholesale” groups. Dealers had to have foreseen this (or are already seeing it) and don’t like it. So they contacted Ford for more control.
A Ford rep confirmed to Carscoops that the company will let dealers decide on how to approach the resell situation: “Dealers requested language from us last year about having the ability to have customers hold on to their vehicle for one year from purchase. It is up to dealers to work through local state laws should they decide to implement something between the dealer and the customer.”
What this all means is that dealers are greedy. Most people cry “capitalism!” as if that makes things OK, but it’s all just sugar-coated greed. Dealers want to be the ones to get all the profit from you before anyone else. This also shows that not all dealers are implementing this policy. This all could get pretty messy with potential owners, though, as one F-150 Lightning owner/reservation holder put it: “To be clear I do not have plans to sell but after spending 80,000 dollars on a truck to be threatened with legal action if I decide to sell is BS.”
