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Ford is going to be leaving it up to dealers to decide whether or not they let owners resell their Lightnings.


Trucks are already showing up for resale, often with low miles. There’s one that’s currently on Cars & Bids, and a few more have shown up on Facebook “wholesale” groups. Dealers had to have foreseen this (or are already seeing it) and don’t like it. So they contacted Ford for more control.

A Ford rep confirmed to Carscoops that the company will let dealers decide on how to approach the resell situation: “Dealers requested language from us last year about having the ability to have customers hold on to their vehicle for one year from purchase. It is up to dealers to work through local state laws should they decide to implement something between the dealer and the customer.”

What this all means is that dealers are greedy. Most people cry “capitalism!” as if that makes things OK, but it’s all just sugar-coated greed. Dealers want to be the ones to get all the profit from you before anyone else. This also shows that not all dealers are implementing this policy. This all could get pretty messy with potential owners, though, as one F-150 Lightning owner/reservation holder put it: “To be clear I do not have plans to sell but after spending 80,000 dollars on a truck to be threatened with legal action if I decide to sell is BS.”
 

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one F-150 Lightning owner/reservation holder put it: “To be clear I do not have plans to sell but after spending 80,000 dollars on a truck to be threatened with legal action if I decide to sell is BS.”
If the language is in the terms of the contract and you fulfill the terms of the contract, there won't be any legal action. If it is not in the contract, there's no legal action to worry about.
 

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Should add this as a item to track on the Reservation Tracking excel on the site
 

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Like what?
The right to sell purchased property
The right to know your place in line
First right of refusal over non-reservation holders on trucks dealerships sell.
Cap price at MSRP (I know dealership right to price)
Lock in of 1st year MSRP for reservation holder
The right, when your time comes to order to order a $40 000 truck as advertised. Not an xlt or lariat
The right to check the status of your place in line
 

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2021 Mustang Mach E First Edition, 2016 Nissan Leaf, 2003 Toyota Tacoma, F-150 Lightning reserved
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The right to sell purchased property
The right to know your place in line
First right of refusal over non-reservation holders on trucks dealerships sell.
Cap price at MSRP (I know dealership right to price)
Lock in of 1st year MSRP for reservation holder
The right, when your time comes to order to order a $40 000 truck as advertised. Not an xlt or lariat
The right to check the status of your place in line
Sounds like a lot of guarantees for Ford to make to someone for a measly $100 refundable deposit. That many guarantees would make sense for a larger, non-refundable deposit.
 

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View attachment 3003

Ford is going to be leaving it up to dealers to decide whether or not they let owners resell their Lightnings.


Trucks are already showing up for resale, often with low miles. There’s one that’s currently on Cars & Bids, and a few more have shown up on Facebook “wholesale” groups. Dealers had to have foreseen this (or are already seeing it) and don’t like it. So they contacted Ford for more control.

A Ford rep confirmed to Carscoops that the company will let dealers decide on how to approach the resell situation: “Dealers requested language from us last year about having the ability to have customers hold on to their vehicle for one year from purchase. It is up to dealers to work through local state laws should they decide to implement something between the dealer and the customer.”

What this all means is that dealers are greedy. Most people cry “capitalism!” as if that makes things OK, but it’s all just sugar-coated greed. Dealers want to be the ones to get all the profit from you before anyone else. This also shows that not all dealers are implementing this policy. This all could get pretty messy with potential owners, though, as one F-150 Lightning owner/reservation holder put it: “To be clear I do not have plans to sell but after spending 80,000 dollars on a truck to be threatened with legal action if I decide to sell is BS.”
Some more details about the wording of this no sale policy.


Ford’s communication with dealers offered language to create the policy: “Purchaser hereby agrees that it will not sell, offer to sell, or otherwise transfer any ownership interest in the Vehicle prior to the first anniversary of the date hereof. Purchaser further agrees that Seller may seek injunctive relief to prevent the transfer of the title of the Vehicle or demand payment from Purchase of all value received as consideration for the sale or transfer.”
 

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Dealers don't have much to worry about. The market has already spoken. Unlike the Hummer or Rivian which saw huge profit margins, buyers are clearly demonstrating that $100K is the max and that's for the first few available. Give it month and that figure will drop by 10-15%. In a month or two, after tax and license fees, an owner looking to flip it will be lucky to see any profit at all.
 
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