Ford just made a bold move towards the push for electrification.
"In short, Ford is telling its dealer network they have to invest, evolve, improve, and offer new services if they want to be a Model E dealership and sell electric vehicles. Model E is a new division that was created when Ford split the company into three arms: Ford Blue Oval, Ford Pro, and Ford Model e. All of Ford's fully electric vehicles now fall under the Model e umbrella, while plug-in hybrids and regular hybrids are part of Ford Blue Oval."
65% Of Ford Dealers Agree To Ford's Tough EV Selling Terms
At its 2022 annual dealership meetings, Ford revealed to its dealer network the new Model e rules they are instilling for dealers that want to sell Ford's EVs.