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Ford has launched the F-150 Lightning Customer Satisfaction Private Offer program to help F-150 Lightning reservation and order holders avoid the 2023 price increase.


Officially called the Ford F-150 Lightning Customer Satisfaction Private Offer, this new program has been launched to protect 2022 reservation and order holders against 2023 price increases when they convert their orders. Any unscheduled 2022 Ford F-150 Lightning retail customer order that gets converted to a 2023 order is eligible for the offer, as well as any 2022 reservation holders who chose the “Extend My Reservation” option for an unavailable configuration. These customers must complete their order conversion by September 30th, 2022 to qualify for the offer, however.

As we can see in the chart above, the figures from the new Ford F-150 Lightning Customer Satisfaction Private Offer match up perfectly with the pickup’s corresponding price increases, essentially locking in 2022 model year pricing for carryover customers. As Ford Authority reported yeserday, 2023 F-150 Lightning order conversion invitations will be sent out in waves, starting on August 11th for those with a reservation for a Pro trim F-150 Lightning, followed by a second wave involving XLT trimmed pickups on August 24th, while a third wave of invitations will follow in mid-September for all other unconverted reservation holders. More information on the third wave will be available next month, as will details regarding any remaining, unconverted reservations.

2023 Ford F-150 Lightning Price – August 92022 Ford F-150 Lightning Price – August 9+ / – August 9 PriceCustomer Satisfaction Private Offer
Pro$46,974$39,974+$7000$7,000
XLT$59,474$52,974+$6500$6,500
XLT High$68,474$62,474+$6000$6,000
XLT High Extended Range$80,974$72,474+$8500$8,500
Lariat$74,474$67,474+$7000$7,000
Lariat Extended Range$85,974$77,474+$8500$8,500
Platinum$96,874$90,874+$6000$6,000
 

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2021 Mustang Mach E First Edition, 2016 Nissan Leaf, 2003 Toyota Tacoma, F-150 Lightning Lariat ER
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Publish Date: Information:
Target Dealer Group: Target Audience:
Target Dept(s):

SUMMARY
August 10, 2022 Due Date (If N/A Applicable):
C&I/Pricing Announcement: EFC10612 2023 Model Year F-150 Lightning Transition Customer Satisfaction Private Offer

All Ford Dealers
Dealer Principals, Sales Managers, Sales Consultants, F&I Managers, Service Managers, Parts Managers
New Sales Used Sales Fleet Finance Parts Service Warranty Training

Any unscheduled 22MY F-150 Lightning retail customer order that is converted to a 23MY via Model Year Change Over (MYCO) and 22MY invited reservation holders who chose to “Extend My Reservation” for an unavailable configuration previously will be eligible for a 23MY F-150 Lightning Transition Private Offer.

F-150 LIGHTNING CUSTOMER SATISFACTION PRIVATE OFFER
The private offer amount is dependent on the 23MY F-150 Lightning configuration selected. See below for the incentive available for each configuration.
# 38570- F-150 Lightning Model Year Transition Private Offer
  • 22MY Retail Orders that transition to 23MY Retail Orders via MYCO
  • 22MY invited Pro Series “Extend My Reservation” reservation holders (All Wave 1 Invitations)
  • 22MY invited XLT Series “Extend My Reservation” reservation holders (All Wave 2
    Invitations)
  • 22MY Wave 7 (Lariat 510A & 511A Targeted Wave Ordering) invited reservation holders who
    did not convert (Will be included in Wave 3 Invitations sent Mid-September)
    Note: Only 22MY invited Wave 7 reservation holders are eligible within Wave 3 invites. All remaining invited unconverted reservation holders will NOT be eligible.
page1image1475502640


23MY F-150 Lightning Private Offer
Pro Series 110A - $7,000
XLT Series 311A - $6,500
XLT Series 312A - $6,000
XLT Series 312A w/ Extended-Range Battery -$8,500
Lariat Series 510A -$7,000
Lariat Series 511A - $8,500
Platinum Series 710A - $6,000
page1image1475535920


ELIGIBILITY
  • Replacement Order Placed by 9/30/22
  • Retail Order Types: 1,3,A,X,Z
  • Eligible Vehicles: 23MY F-150 Lightning
  • Eligible Regions: National
  • Transferable within household, Business to Business owner
• Standard exclusions apply
All customer certificates are preloaded into SmartVINCENT. Please utilize Certificate Inquiry screen to verify customer eligibility and Private Offer value under Program #38570.

QUESTIONS
Please Contact your Field Zone Manager
2022 Dealer Letter
 
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My dealer knew nothing about this. I believe I qualify since I extended my reservation for the 2022 Pro and ordered mine on Thursday when the first invitations went out. I asked him yesterday, and he had no idea. He said this has nothing to do with dealers and that any rebates would come from Ford corporate. Is this something I need to contact Ford about now??
 

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2022 XLT Lightning “wave 3” reservation, 7/25 build week.
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This is a great offer from Ford for those who extended their reservations because your 2022 trim level was sold out. You get a 2023 with all of the improvements for the same price as a 2022.
 

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I have the same question....how do I educate the dealer and get it applied? When I went online yesterday to place my order, it said that I was eligible, and although the higher price was shown, the discount to previous prices would be applied later by the dealer. When I talked to the dealer today they said they heard something was "out there" but that if Ford was offering it to me, it was between me and Ford. They sent me a copy of my order with the higher price and the higher price shows online. What do I need to do, and at what point in the process, to make sure this is applied. It's a 511 Lariat with extended battery, so it is $8.500.
 

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I had my dealer check this out with his regional Ford rep. This program is not being offered to Canadian order holders that get bumped to the 2023 model as of yet. Ford Canada has not committed to this program.
I had my dealer check this out with his regional Ford rep. This program is not being offered to Canadian order holders that get bumped to the 2023 model as of yet. Ford Canada has not committed to this program.
Hopefully they change their stance in Canada. We converted our order in August, and I just talked to our dealer and he had no knowledge of the offer or the official Ford Canada stance on this that you mention. I have sent an email to the Chief Customer Officer of Ford that announced the price projection, so hopefully it brings some awareness to this.
 

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2021 Mustang Mach E First Edition, 2016 Nissan Leaf, 2003 Toyota Tacoma, F-150 Lightning Lariat ER
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Hopefully they change their stance in Canada. We converted our order in August, and I just talked to our dealer and he had no knowledge of the offer or the official Ford Canada stance on this that you mention. I have sent an email to the Chief Customer Officer of Ford that announced the price projection, so hopefully it brings some awareness to this.
Didn't someone post in another thread that this offer now is being applied in Canada as well?
 

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I have a 23 XLT on order from Sept 7, 2022. I believe I qualify for the Customer Satisfaction Private Offer. I talked to Ford and to the dealer. Neither could give me any reassurance. Someone at Ford said I should contact the Ford field zone manager for this area to ask them.
Of course, Ford would not tell me who that person is. Any ideas who to contact? I live in San Luis Obispo, Calif. Thanks in advance for any help!
 

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I have a 23 XLT on order from Sept 7, 2022. I believe I qualify for the Customer Satisfaction Private Offer. I talked to Ford and to the dealer. Neither could give me any reassurance. Someone at Ford said I should contact the Ford field zone manager for this area to ask them.
Of course, Ford would not tell me who that person is. Any ideas who to contact? I live in San Luis Obispo, Calif. Thanks in advance for any help!
I first called Ford and they said a code was present on my account under my reservation number. They said to verify with my dealer. My dealer said that they wouldn’t know until the VIN number is created as they said the Private Offer is linked to the VIN number which allows them to add the private offer to the purchase agreement with the specific VIN. I feel there is so much different information but I got the most clarity from the Ford rep that said they saw a offer code present on my account. Still no VIN or production date from my 23 XLT order from 8/25 wave 2. Maybe try calling Ford again as I’ve gotten different information from different Ford reps?
 

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Thanks Wiseguy,
Yeah, different info from different reps. Some follow the prompts on their screen and thats it. Others will dig further to try to really help. I don’t have the code present. For a savings of $6500, I really want to have that code on my account too. I’ll keep digging with them.
I appreciate your reply. Enjoy your truck when you get it. Best regards.
 

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2022 XLT Lightning “wave 3” reservation, 7/25 build week.
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These dealership shenanigans are ridiculous. The Tesla and Rivian business models make the old school dealers look like they decades are behind the times.
 
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