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Ford has launched the F-150 Lightning Customer Satisfaction Private Offer program to help F-150 Lightning reservation and order holders avoid the 2023 price increase.
Officially called the Ford F-150 Lightning Customer Satisfaction Private Offer, this new program has been launched to protect 2022 reservation and order holders against 2023 price increases when they convert their orders. Any unscheduled 2022 Ford F-150 Lightning retail customer order that gets converted to a 2023 order is eligible for the offer, as well as any 2022 reservation holders who chose the “Extend My Reservation” option for an unavailable configuration. These customers must complete their order conversion by September 30th, 2022 to qualify for the offer, however.
As we can see in the chart above, the figures from the new Ford F-150 Lightning Customer Satisfaction Private Offer match up perfectly with the pickup’s corresponding price increases, essentially locking in 2022 model year pricing for carryover customers. As Ford Authority reported yeserday, 2023 F-150 Lightning order conversion invitations will be sent out in waves, starting on August 11th for those with a reservation for a Pro trim F-150 Lightning, followed by a second wave involving XLT trimmed pickups on August 24th, while a third wave of invitations will follow in mid-September for all other unconverted reservation holders. More information on the third wave will be available next month, as will details regarding any remaining, unconverted reservations.
|2023 Ford F-150 Lightning Price – August 9||2022 Ford F-150 Lightning Price – August 9||+ / – August 9 Price||Customer Satisfaction Private Offer|
|XLT High Extended Range||$80,974||$72,474||+$8500||$8,500|
|Lariat Extended Range||$85,974||$77,474||+$8500||$8,500|