[jojo]

I don't understand why Ford is still heavily advertising the lightning, when it is essentially sold out until 2024 (this generation of the truck entirely)? Don't they run the risk of pissing folks off once they reserve, then start to slowly realize that they won't be getting one for at least 3 years if at all? I get that Ford is proud of the new truck and the EV path the company is now on, but I have only seen the advertisements for this EV tick up and up....

 

[COLightning]

I don't understand why Ford is still heavily advertising the lightning, when it is essentially sold out until 2024 (this generation of the truck entirely)? Don't they run the risk of pissing folks off once they reserve, then start to slowly realize that they won't be getting one for at least 3 years if at all? I get that Ford is proud of the new truck and the EV path the company is now on, but I have only seen the advertisements for this EV tick up and up....

They have been promoting their entire EV lineup in ads lately so this might be part of a marketing campaign of some sort.