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Ford F-150 Lightning Appears at Detroit Thanksgiving Day Parade

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RDale
Wheel Tire Car Land vehicle Vehicle
Happy Thanksgiving everyone!

Ford celebrated this year in Detroit by sending a Lightning and E-Transit to participate in the Thanksgiving Day Parade in Detroit.

https://twitter.com/i/web/status/1463893831296991235

Wheel Tire Car Land vehicle Vehicle

Wheel Tire Car Window Vehicle
 
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RDale
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jojo

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#2 · 6 mo ago
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I don't understand why Ford is still heavily advertising the lightning, when it is essentially sold out until 2024 (this generation of the truck entirely)? Don't they run the risk of pissing folks off once they reserve, then start to slowly realize that they won't be getting one for at least 3 years if at all? I get that Ford is proud of the new truck and the EV path the company is now on, but I have only seen the advertisements for this EV tick up and up....
 
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C

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#3 · 6 mo ago
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jojo said:
I don't understand why Ford is still heavily advertising the lightning, when it is essentially sold out until 2024 (this generation of the truck entirely)? Don't they run the risk of pissing folks off once they reserve, then start to slowly realize that they won't be getting one for at least 3 years if at all? I get that Ford is proud of the new truck and the EV path the company is now on, but I have only seen the advertisements for this EV tick up and up....
Click to expand...
They have been promoting their entire EV lineup in ads lately so this might be part of a marketing campaign of some sort.
 
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