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Ford Credit Aims to Curb Markup for F-150 Lightning

1632 Views 6 Replies 5 Participants Last post by  Voltz, 
FM_Jack
www.autoweek.com

Ford Credit Aims to Curb Markups on the F-150 Lightning

The EV-specific finance program sets interest rates and minimizes markups for trucks financed through Ford Credit.
www.autoweek.com www.autoweek.com

"Aptly named the “Always-On Rate,” Ford Credit is offering locked-in interest rates across five tiers of credit scores and three purchase plans exclusively for the Lightning or Mustang Mach-E models. The dealer bulletin isn’t precisely clear, but the words “markup not available” suggest this financing method was designed to prevent dealer gouging. "
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The markup referenced is with regards to the finance rate, not the MSRP.
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From the article: “In this case, dealers will receive a typical payout for the loan of 1% and cannot markup customer rates should they use Ford Credit”
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