The EV-specific finance program sets interest rates and minimizes markups for trucks financed through Ford Credit.
"Aptly named the “Always-On Rate,” Ford Credit is offering locked-in interest rates across five tiers of credit scores and three purchase plans exclusively for the Lightning or Mustang Mach-E models. The dealer bulletin isn’t precisely clear, but the words “markup not available” suggest this financing method was designed to prevent dealer gouging. "
well the thing is...it won't prevent mark ups at all! The dealer might just ask for cash upfront, so if the MSRP is $70k, and their mark up is $20k, they will just ask for a down of $20k and the rest financed via Ford.