[FM_Jack]

Ford Credit Aims to Curb Markups on the F-150 Lightning

The EV-specific finance program sets interest rates and minimizes markups for trucks financed through Ford Credit.

www.autoweek.com

"Aptly named the “Always-On Rate,” Ford Credit is offering locked-in interest rates across five tiers of credit scores and three purchase plans exclusively for the Lightning or Mustang Mach-E models. The dealer bulletin isn’t precisely clear, but the words “markup not available” suggest this financing method was designed to prevent dealer gouging. "

 

[HellBoy]

well the thing is...it won't prevent mark ups at all! The dealer might just ask for cash upfront, so if the MSRP is $70k, and their mark up is $20k, they will just ask for a down of $20k and the rest financed via Ford.

 

[208]

well the thing is...it won't prevent mark ups at all! The dealer might just ask for cash upfront, so if the MSRP is $70k, and their mark up is $20k, they will just ask for a down of $20k and the rest financed via Ford.

Welp... They can ask, it is up to all of us to then extend the proper finger and move the order to a reputable dealer.

I confirmed this past week that Crater Lake Ford in Medford, Oregon is still straight MSRP, and they insist that will never change (for any vehicle they sell).

😎

 

[Berm]

The markup referenced is with regards to the finance rate, not the MSRP.

 

[Voltz]

The markup referenced is with regards to the finance rate, not the MSRP.

I read it to mean that Ford Credit will not finance ADMs.

 

[Berm]

From the article: “In this case, dealers will receive a typical payout for the loan of 1% and cannot markup customer rates should they use Ford Credit”

 

[Voltz]

From the article: “In this case, dealers will receive a typical payout for the loan of 1% and cannot markup customer rates should they use Ford Credit”

You're right, it's clear. Sorry.

I've never financed through Ford Credit. The only times I've used a manufacturer's finance arm, it was to take advantage of incentive rates. I didn't know dealers were able to markup rates beyond the credit score matrix on in-house manufacturer credit companies. I'll put another one in the dealer bag-0-tricks.