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Ford has sent out an email to dealerships calling out those that are asking customers for additional deposits and payments for the Lightning.
In it they say that any dealership found to be asking customers for additional payments or deposits could lose their Lightning allocations for the entire 2022 model year!
The email reads:
"It has come to our attention that a limited number of dealerships are interacting with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation.
Examples of these negative interactions include demanding that customers who are already on the reservation list for the 22 MY F-150 Lightning make additional deposits or payments. These actions are perceived as threatening customers by withholding their opportunity to convert reservations into orders.
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If it is determined that your dealership is engaging in such practices, Ford Motor Company reserves the right to redirect that dealerships allocation of the F-150 Lightning for the entirety of the 2022 MY"
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In it they say that any dealership found to be asking customers for additional payments or deposits could lose their Lightning allocations for the entire 2022 model year!
The email reads:
"It has come to our attention that a limited number of dealerships are interacting with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation.
Examples of these negative interactions include demanding that customers who are already on the reservation list for the 22 MY F-150 Lightning make additional deposits or payments. These actions are perceived as threatening customers by withholding their opportunity to convert reservations into orders.
---
If it is determined that your dealership is engaging in such practices, Ford Motor Company reserves the right to redirect that dealerships allocation of the F-150 Lightning for the entirety of the 2022 MY"
