[CDT]

With this message coming the most important man at Ford, it will be interesting to see how fast dealers adopt to this change.

Ford Boss Puts the Kibosh on ‘Unreasonable’ Dealer Markups

Jim Farley has his eyes on the brand's dealerships, and he's not afraid to pull vehicle allocations for those who step out of line.

www.thedrive.com

Ford CEO Jim Farley Is Committed To Getting Rid Of Unreasonable Dealer Markups | Carscoops

Ford's boss also explained why the company hasn't committed to a date where it will only sell EVs

www.carscoops.com

10%? Is that some kind of joke? Every single dealer in my area is charging a markup. Some big dealers like Serramonte Ford are marking everything up. They are charging $9000 over MSRP for Mavericks. And he better clearly defined what he thinks unreasonable is. If the auto makers don’t get a handle on their dealers they’ll be out of business. I’m currently not a big fan of Tesla but at least I know I’m going to pay what I ordered the car for.
I hate dealerships. They are a tiresome necessity. At least they were until Tesla came along.
"We’ve heard a limited number of dealerships are interacting with customers in a manner that is negatively impacting customer satisfaction," 😂 Limited. I have had a negative interaction with every Ford dealership within 30 miles of my house.

 

[FM_Jack]

I saw some maverick that was marked up to 50k. I actually laughed out loud at the instance of a economy truck costing as much as a full sized, more capable one.

 

[EV OLVE]

Alot of dealers only mark up the vehicles that buyers who ordered them refuse at delivery. Ford has already been cracking down on dealers making frivolous orders just to do the mark up.