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F150 Lightning vs Cybertruck Price

6412 Views 62 Replies 18 Participants Last post by TickTock, 4 mo ago

Ford Thunder

Discussion Starter · Feb 15, 2022

Anyone understand Ford's price points?

Having a little background in marketing, I understand that in order to be competitive, pricing and superior performance are important and it seems F150 Lightning is priced on a premium when performance is sub-par with the competition.

I've tried a "build" with Lariat, a dual motor, and it's coming out to be $70,000 and change. Seems to be a deal breaker with Cybertruck equivalent is a tri-motor, certainly a step up.

Pricing
Ford F-150 Lightning

Lightning Pro Dual Motor AWD Work Truck: $39,974 (426-hp; 230-mile range)
Lightning Pro Dual Motor AWD Work Truck: $49,974 (563-hp; 300-mile range)
XLT Dual Motor AWD XLT: $52,974 ($6,700 premium over a gas XLT 4×4)
Lariat Dual Motor AWD: Est. $58,630 (using a $6,700 premium over Lariat 4×4)
Platinum Dual Motor AWD: Est. $69,500 (using a $6,700 premium over Platinum 4×4)
Top Trim: $90,474 (based on top price given by Ford)

Tesla Cybertruck

Single Motor: $39,900
Dual Motor AWD: $49,900
Tri-Motor AWD: $69,900

21 - 40 of 63 Posts

2023 lighting

· #21 · Feb 15, 2022

ChasingCoral said:
Wait, you mean all Teslas aren't fully autonomous already???

😆
I work in construction zones and that feature scares the heck out of me.

shocker

· #22 · Feb 15, 2022

ChasingCoral said:
Wait, you mean all Teslas aren't fully autonomous already???

Motor vehicle Automotive design Vehicle Mode of transport Steering wheel

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Ford Thunder

Discussion Starter · #23 · Feb 15, 2022

ChasingCoral said:
While Tesla honors order prices, I'm not so sure on reservations...

I'm repeating myself here. My daughter's experience with her Tesla X was that she got the price set on the date she reserved the unit although when it was finally delivered 6 months later, it was already listed at a price $20,000 more.

Reactions: 1

GDN

· #24 · Feb 15, 2022 (Edited)

This thread can turn into a pissing match just like almost all truck conversations have for the past 100 years - there is brand loyalty and that may be a good thing or a bad thing. One thing in common - these big companies are in it for a profit and the bigger the better. Most of the time that means you and I are going to get screwed.

I know there are so called Supply Chain issues (I'm not convinced they are as real as they are made up and being used for profits in some cases), but reality is there has been more profit in a pickup and SUV than any other "model" for years. Dealers used to discount a pickup sometimes by a few thousand. That doesn't happen any more, pure profit to the bottom line for the dealer. I know they don't have many of them to sell these days, but the profit is guaranteed. Ford has been on the dealers for ADM, so they just throw them a bone and bump the MSRP. We rarely see an invoice or true price paid, way too many kickbacks and bonuses that go on for that final pricing.

I don't know what will happen with the Cyber truck pricing for existing reservations. I do know that they are on record that the price for FSD (yes I have it on a current car and know the limitations) would be locked at the price at time of reservation. I believe the tri-motor is probably being dropped for likely a dual motor and quad motor - the single and tri-motor will never be built

I believe Musk would take a little less profit to be able to sell the number he has lined up, but I figure those prices will go up some. I will say Tesla has proven with billions of miles on their car, their hardware, software, battery technology that no one else can touch for experience. If it weren't for Tesla I can guarantee you we wouldn't be here having this conversation.

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Ford Thunder

Discussion Starter · #25 · Feb 15, 2022

GDN said:
This thread can turn into a pissing match just like almost all truck conversations have for the past 100 years...

i won't be on it, lol, I'll have both F150 Lightning and Cybertruck and I won't be biased as I'm also a stockholder of both companies.

And I promise I'll do an honest to goodness evaluation and sell the one I like the least.

I agree with your insights though except the supply chain issue. But in good way. US companies are now coming home to roost realizing that a supply chain disruptions causes them bigger and longer term harm when the widgets from China stops coming or got stuck somewhere.

Now if we can only get weaned with our addiction with cheap Walmart made-in-China items.

Reactions: 2

FM_Jack

· #26 · Feb 15, 2022 (Edited)

What's a cybertruck? is it that thing in the latest footage that looks like it is being built in a parking lot as a kit project?

BTW to not be totally negative. I have been recently irritated with the Internet's need for clickbait. (I guess it isn't really a recent thing but in this particular segment) So I get tired of the "comparison" blogs/"articles"/videos in which one vehicle does not exist and the other one does. I think it was one day after Chevy announced the Silverado aka Avalanche ev and they were comparison videos to the Lightning. One vehicle won't be out for another year and a half while one has loads of actual videos of people in them and driving around in it and ordering has happened!

Same now for the CT. I placed a reservation for the CT before the Lightning and I'm going to get the Lightning before the CT is even in production. Which then makes me think back to that lame video Musk showed during the presentation of a horrible pull comparison of the CT and an F150. and then I see a window shatter again.

That being said, I think Ford and Rivian have the top products right now. I do not like the look of the chevy. I'm actually curious what Ram is going to do and the CT is the CT. If I had the money I'd get a Hummer EV just for the laugh.

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FM_Jack

· #27 · Feb 15, 2022 (Edited)

Ford Thunder said:
Now if we can only get weaned with our addiction with cheap Walmart made-in-China items.

Amen. I really want to get rid of the manual T in my mustang and get a tremec put in because of that. Especially each time someone comments how much they love the tremec in Mach 1/GT350/Blackwing/Chevy SS

Okchamali

· #28 · Feb 15, 2022

I reserved a tri motor CT. Part of the issue with honoring reservation prices is that now the top of the line CT will have four motors so it can crab walk or whatever. How do I get a pricing reserved for that when it wasn’t an option when I put in my reservation? Not too concerned about it as I’ll have a Lightning this summer. I can decide if it’s enough for me or if I need to consider a CT in a year or two.

Reactions: 1

Ford Thunder

Discussion Starter · #29 · Feb 15, 2022

FM_Jack said:
So I get tired of the "comparison" blogs/"articles"/videos in which one vehicle does not exist and the other one does. I think it was one day after Chevy announced the Silverado aka Avalanche ev and they were comparison videos to the Lightning. One vehicle won't be out for another year and a half while one has loads of actual videos of people in them and driving around in it and ordering has happened!

Agree, we can't go on pissing contest yet because there is nothing out there to piss on.

Reactions: 1

Ford Thunder

Discussion Starter · #30 · Feb 15, 2022

Okchamali said:
I reserved a tri motor CT. Part of the issue with honoring reservation prices is that now the top of the line CT will have four motors so it can crab walk or whatever. How do I get a pricing reserved for that when it wasn’t an option when I put in my reservation? Not too concerned about it as I’ll have a Lightning this summer. I can decide if it’s enough for me or if I need to consider a CT in a year or two.

Speculation (should be all caps, lol) is that this and the single motor will be put way way behind in production schedule so those who have reservations will upgrade to twin motor and those in tri to quad. And if everyone drops out, won't be produced at all.

Time to upgrade or downsize is when Tesla calls telling you to choose your trim or when they open again their website allowing revisions to your reservations.

JBlanco

· #31 · Feb 15, 2022

knicehit said:
The great part about the lightning is it is not a theory now. I can can get dual motor, ER, Blue Cruise, 80 Amp home charger (In essence a back up power source), and all those added options of a lariat that will settle in around $73K after rebate. This summer. It's real in 2022 and not 2024.

I'm guessing you are not aware of all the issues people with Bronco reservations have gone through with Ford

...
Many made reservations in summer 2020 expecting to received their Broncos in 2021 and are still waiting.
I ordered a Bronco for my wife and am having realistic expectations to receive it mid 2023. I am also waiting for the dealer to let me place an order for a Lightning Pro to replace my 2014 Volt.

FM_Jack

· #32 · Feb 15, 2022

JBlanco said:
I'm guessing you are not aware of all the issues people with Bronco reservations have gone through with Ford ...
Many made reservations in summer 2020 expecting to received their Broncos in 2021 and are still waiting.
I ordered a Bronco for my wife and am having realistic expectations to receive it mid 2023. I am also waiting for the dealer to let me place an order for a Lightning Pro to replace my 2014 Volt.

I'd put that on all of that happening during the Supply Chain issues hitting. Now that they've come through this and the F150 is the number one selling vehicle, they aren't playing around with getting them out the door. I know how much the Bronco love is, but it ain't the F150. I don't think they are playing around. Also a lot of the bronco issues have to do with NEW parts. The Lightning is just the current F150 frame. There are delays on things but just don't order those additions with the Lightning. My sales guy said spray bed is on 6 month backorder. The Tonneaus have the same issue, just don't order; do it aftermarket - which is huge.

Aren't the Pros gone for this current waves?

JBlanco

· #33 · Feb 15, 2022

FM_Jack said:
I'd put that on all of that happening during the Supply Chain issues hitting. Now that they've come through this and the F150 is the number one selling vehicle, they aren't playing around with getting them out the door. I know how much the Bronco love is, but it ain't the F150. I don't think they are playing around. Also a lot of the bronco issues have to do with NEW parts. The Lightning is just the current F150 frame. There are delays on things but just don't order those additions with the Lightning. My sales guy said spray bed is on 6 month backorder. The Tonneaus have the same issue, just don't order; do it aftermarket - which is huge.

Aren't the Pros gone for this current waves?

I think we can both agree that the Lightning has A LOT of new and unique parts in it compared to the current F150, regardless of the frame used... and saying it will be real in 2022 might show a bit of overconfidence.

Yes the Pro gone for the current waves, I don't have a reservation and no problem waiting for whenever it becomes available, I don't have to have it right now. Same as with the Bronco, I prefer not to buy the first year of a new model. The Bronco has had it's share of teething problems.

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Okchamali

· #34 · Feb 15, 2022

Ford Thunder said:
Speculation (should be all caps, lol) is that this and the single motor will be put way way behind in production schedule so those who have reservations will upgrade to twin motor and those in tri to quad. And if everyone drops out, won't be produced at all.

Time to upgrade or downsize is when Tesla calls telling you to choose your trim or when they open again their website allowing revisions to your reservations.

Point is, it’s too early to compare the CT price with a Lightning because the Lightning has an actual price and the CT doesn’t. I’m excited for both but I’m more excited for my Lighting being delivered this year. I still have my reservation for CT from 11/19. So when it’s time to order I’ll consider the price then and how much I like or don’t like the Lightning.

FM_Jack

· #35 · Feb 16, 2022

JBlanco said:
I think we can both agree that the Lightning has A LOT of new and unique parts in it compared to the current F150, regardless of the frame used... and saying it will be real in 2022 might show a bit of overconfidence.

Yes the Pro gone for the current waves, I don't have a reservation and no problem waiting for whenever it becomes available, I don't have to have it right now. Same as with the Bronco, I prefer not to buy the first year of a new model. The Bronco has had it's share of teething problems.

You don't think the Lightning is going to be delivered this summer?

I've owned first generation of Alfa Romeo, the Mach E and haven't had any issues. 2 Platforms that didn't exist before they were put out. The F150 had a platform already in use. But I'm more interested in your thinking there won't be any Lightnings this year. Broncos are on the road. Rivian, a startup, delayed by Covid, got their vehicle on the road (a vehicle I've seen on the road in my zip code) by the end of 2021 and you think the F150 won't be out this year?

BTW list the parts that I agree are new and unique that are outside of the Frunk, the bottom of the infotainment screen and the battery. List the ones that aren't already on the current refreshed F150 that's out and the Mach E. The Mach E, btw, that they got out the door during a pandemic.

PatrickC

· #36 · Feb 16, 2022

I’m amazed at the number of people that seem to join this forum mostly to tell us that Tesla does it better and the F150 is going to be bad.

Reactions: 3

HellBoy

· #37 · Feb 16, 2022

Ford Thunder said:
I'm repeating myself here. My daughter's experience with her Tesla X was that she got the price set on the date she reserved the unit although when it was finally delivered 6 months later, it was already listed at a price $20,000 more.

You are out to lunch on this one - the X had an actual listed price…

I have a reservation for the CyberTruck and it states this in small letters: *pre-order price is an estimate and will be confirmed when you put in the actual order. Price is subject to change.

Reactions: 2

fyrdude

· #38 · Feb 16, 2022

Just like the Model 3 at $39,000 was a mirage that appears only briefly, then vanished, the Cybertruck at $39,0000 will likely never exist to begin with. The prices you note are base prices. Likely will be a $5,000 up charge for decent wheels. $12,000 for autopilot. Add in that there will likely be some type of "Performance" variant, that will be another $10,000 to $40,000.

Don't be fooled by Tesla's pricing for something that doesn't exist. At least the Ford is real. It's not cheap by any means, but Fords are generally more expensive than Chevy counterparts. At least until the Silverado EV arrives with price tag up to $104,000!

FM_Jack

· #39 · Feb 16, 2022

fyrdude said:
The prices you note are base prices. Likely will be a $5,000 up charge for decent wheels. $12,000 for autopilot. Add in that there will likely be some type of "Performance" variant, that will be another $10,000 to $40,000.

I'm sure if the CT actually ever comes out, by that time, "autopilot" will be 20k and still be beta.

Reactions: 1

Ford Thunder

Discussion Starter · #40 · Feb 16, 2022

PatrickC said:
I’m amazed at the number of people that seem to join this forum mostly to tell us that Tesla does it better and the F150 is going to be bad.

I have a bridge to sell in Brooklyn made for someone who don't do price and performance comparisons on the big ticket items they are planning to buy.

I would be speaking for myself here, but I have reservations for both F150 Lightning and Cybertruck and making this comparison on trying to decide which one to flunk my hard-earned savings into, or keep both -- and maybe make money in the resell of the truck that's so-so.

Reactions: 1

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