That's what I got too.Things must have changed since the last time I priced out a lightning. I did not think you could get the pro work truck with the extended range battery unless you were a fleet operator. Also when I priced out my XLT plus it was over 72K with all the options I wanted. That is a lot of money for any pickup truck.
I don't think the Cybertruck is a competitor. Just because the are both "pickup trucks" doesn't mean they are marketed to the same customer. One look at tells it all. Ford deliberately made theirs look just the an ICE F150 for a good reason: Serious truck buyers want a truck they can use with proven durability that has performance advantages over an ICE. Potential Cybertruck owners like general functionality of a truck but how many of them are trading in their Silverado, F-150, or Ram for one? Seems to me a radical design is their so everyone will know (or think) they are "high tech environmentalists". It' a fashion statement just like the Prius. Just my opinion.Anyone understand Ford's price points?
Having a little background in marketing, I understand that in order to be competitive, pricing and superior performance are important and it seems F150 Lightning is priced on a premium when performance is sub-par with the competition.
I've tried a "build" with Lariat, a dual motor, and it's coming out to be $70,000 and change. Seems to be a deal breaker with Cybertruck equivalent is a tri-motor, certainly a step up.
Pricing
Ford F-150 Lightning
Tesla Cybertruck
- Lightning Pro Dual Motor AWD Work Truck: $39,974 (426-hp; 230-mile range)
- Lightning Pro Dual Motor AWD Work Truck: $49,974 (563-hp; 300-mile range)
- XLT Dual Motor AWD XLT: $52,974 ($6,700 premium over a gas XLT 4×4)
- Lariat Dual Motor AWD: Est. $58,630 (using a $6,700 premium over Lariat 4×4)
- Platinum Dual Motor AWD: Est. $69,500 (using a $6,700 premium over Platinum 4×4)
- Top Trim: $90,474 (based on top price given by Ford)
- Single Motor: $39,900
- Dual Motor AWD: $49,900
- Tri-Motor AWD: $69,900
There's more at play than just the battery. I will skip the XLT for one main reason: You can't get a leather interior. Cloth only for the Pro and SLT. Also you have to go up the Lariat to get the larger 15" info screen and the Bose sound system to name a few important options not available on the XLT or Pro.That's what I got too.
In fact, looks ridiculous that the XLT with the extended range priced at $72,000 is priced higher with the Lariat which is at $70,000 and lower, which with basic model is already on "extended range" as the XLT,
Seems Ford is starting on the wrong foot on it's EV truck.
the CyberTruck prices are vapourware, you can't assume it as being true at all vs a real product that is ready to be manufactured...also the Single motor truck is likely out all together.Anyone understand Ford's price points?
Having a little background in marketing, I understand that in order to be competitive, pricing and superior performance are important and it seems F150 Lightning is priced on a premium when performance is sub-par with the competition.
I've tried a "build" with Lariat, a dual motor, and it's coming out to be $70,000 and change. Seems to be a deal breaker with Cybertruck equivalent is a tri-motor, certainly a step up.
Pricing
Ford F-150 Lightning
Tesla Cybertruck
- Lightning Pro Dual Motor AWD Work Truck: $39,974 (426-hp; 230-mile range)
- Lightning Pro Dual Motor AWD Work Truck: $49,974 (563-hp; 300-mile range)
- XLT Dual Motor AWD XLT: $52,974 ($6,700 premium over a gas XLT 4×4)
- Lariat Dual Motor AWD: Est. $58,630 (using a $6,700 premium over Lariat 4×4)
- Platinum Dual Motor AWD: Est. $69,500 (using a $6,700 premium over Platinum 4×4)
- Top Trim: $90,474 (based on top price given by Ford)
- Single Motor: $39,900
- Dual Motor AWD: $49,900
- Tri-Motor AWD: $69,900
Exactly. The lariat over xlt is a no brainer unless you want a barebones xlt.There's more at play than just the battery. I will skip the XLT for one main reason: You can't get a leather interior. Cloth only for the Pro and SLT. Also you have to go up the Lariat to get the larger 15" info screen and the Bose sound system to name a few important options not available on the XLT or Pro.
That's the difference between Tesla and traditional manufacturers selling their units thru dealers.the CyberTruck prices are vapourware, you can't assume it as being true at all vs a real product that is ready to be manufactured...also the Single motor truck is likely out all together.
And then you can do some basic comparison with other Teslas to confirm the BS pricing...
Mode Y Long Range - $60,990
Model Y Performance - $63,990
Model X Dual Motor: $110,490
Model X Tri-Motor: $131,990
there you go...the CT will fall somewhere in between or closer to the Model X in price - Elon has already dropped a tidbit on 'price concerns' for the CT.
This is what we have to sit and wait and see what Ford does in 2 years. The Lighting was a very quick throw in a battery and electric motors to have something to sell. It is working as most like the F150 for what it is, me included. However, what will they do with the redesign in 2 years from the new factory. It is going to look like the Silverado, etc. It will have to be redesigned for EV efficiency - this truck is none of that.I don't think the Cybertruck is a competitor. Just because the are both "pickup trucks" doesn't mean they are marketed to the same customer. One look at tells it all. Ford deliberately made theirs look just the an ICE F150 for a good reason: Serious truck buyers want a truck they can use with proven durability that has performance advantages over an ICE. Potential Cybertruck owners like general functionality of a truck but how many of them are trading in their Silverado, F-150, or Ram for one? Seems to me a radical design is their so everyone will know (or think) they are "high tech environmentalists". It' a fashion statement just like the Prius. Just my opinion.
Yup, yours is simply an opinion with no basis in fact.I don't think the Cybertruck is a competitor. Just because the are both "pickup trucks" doesn't mean they are marketed to the same customer. One look at tells it all. Ford deliberately made theirs look just the an ICE F150 for a good reason: Serious truck buyers want a truck they can use with proven durability that has performance advantages over an ICE. Potential Cybertruck owners like general functionality of a truck but how many of them are trading in their Silverado, F-150, or Ram for one? Seems to me a radical design is their so everyone will know (or think) they are "high tech environmentalists". It' a fashion statement just like the Prius. Just my opinion.
Are they selling the Cyber Truck for the price put up when you made your reservation? That was over a year ago and probably at least another year before they are released. They took that pricing down and I would assume it may be because they expect an increase. I know the federal $7,500 will be gone. The great part about the lightning is it is not a theory now. I can can get dual motor, ER, Blue Cruise, 80 Amp home charger (In essence a back up power source), and all those added options of a lariat that will settle in around $73K after rebate. This summer. It's real in 2022 and not 2024.Tesla had track record of customers getting exactly the price they signed up for when they put their names on reservations list.
1. Yes, and Tesla since it's founding has the track record of honoring it.1. Are they selling the Cyber Truck for the price put up when you made your reservation? That was over a year ago and probably at least another year before they are released. 2.They took that pricing down and I would assume it may be because they expect an increase. I know the federal $7,500 will be gone. 3. The great part about the lightning is it is not a theory now. I can can get dual motor, ER, Blue Cruise, 80 Amp home charger (In essence a back up power source), and all those added options of a lariat that will settle in around $73K after rebate. This summer. It's real in 2022 and not 2024.
While Tesla honors order prices, I'm not so sure on reservations. They have been known to drop models they don't want to build rather than converting them to orders.1. Yes, and Tesla since it's founding has the track record of honoring it.
2. Yes, and new orders will get hit with the new and higher prices.
3. I hope so too. I reserved on the Day 1 and I got another e-mail that production is again delayed (with no new timeline provided). So good luck to me and to all of us.
BTW, do you have an answer on why Ford has higher price on a truck with comparatively sub par capabilities?
I'm not sure it's a loss with their unibody design. Maybe a smaller profit and Elon must be kicking himself with the millions of reservations based on the old price.Right, Tesla is going to sell a million trucks at a huge loss.
Wait, you mean all Teslas aren't fully autonomous already???We all know Musk makes moonshot statements that must later be walked back.
