Hey There - Question for you, on Ford.com when you look at the reservation can you see the $10k mark-up on there? I would be curious to see a screenshot if so. I was an early reservation holder / extended and then ordered. I went to the dealer yesterday to buy and they sprung an $8,000 mark-up on me that I was un-aware of. It sounds like it should be in the 'difference from Total MSRP' line, but maybe I am wrong! Thanks
Here is my screenshot…interesting your dealer is asking 8G mine is asking 10G. This whole process seems a bit like a bait and switch move That Ford is allowing.
1 year ago I make a reservation on the internet for the Lightning…I pay Ford a minimal deposit..NOT my dealer…a few months later Ford tells me I did not get in the initial group of Lightning builds…and ask if I wanted to keep my Reservation in place, which I did…during this entire process my dealer is not involved. Then a few months ago I get an email announcement…place your order…which I did and pay another minimal deposit…at no time was I told of a dealer “add-on” (wish I kept a screenshot of what I originally ordered). As I said previous, I purchase 1-3 trucks a year for my business + personal vehicles. After placing the Ford internet order, I contacted my dealer salesperson and alerted him and he was able to track my order at this point. Until this time my dealer had ZERO involvement. I wonder WHY they feel they need an “add-on”. Sure they have a location w overhead…but $10G? I will use my leverage as a long standing customer, but not sure what that will do, as greed seems to be in vogue currently in the auto business. I will post my results…