Today, I inquired with a dealer about how many people they had on their reserved list to see if I wanted to change my dealer. They mentioned they had 7 on their list, so i thanked them and hung up the phone. 10 minutes later, I get a text from the guy telling they have had 1 reservation receive the email that they could place their order. The dealership wasn’t sure if the person was going to take the order or not, so they were looking to lock in a back up plan. They asked me if I was interested if they didn’t place the order. I asked them “why it wouldn’t get offered to the next person in line” and they said they are asking all on the list to make sure they have a back up plan in the event the person didn’t take the order. So naturally I said I would be interested as long as I could order it the way I wanted it. They said that would be no problem, but that there would be a $15,000 markup on the truck. I about crapped myself. Long story short? I reported it to Ford and they opened a case on it. They agreed with me that $15,000 wasn’t a markup, it was a price gouge and that’s not how they want their dealers treating their customers. I have the entire text conversation in case Ford reaches out to me, but I guess we will see if and how they handle it. I don’t know anyone (Except rich people) that would spend $15,000 above MSRP for no real reason other than the dealership marked it that way. That’s just bad business and not right at all. I hope Ford actually does something about it.