Dealers can be a real problem. Just insist that your agreed to pricing is from Ford at MSRP. I had to do it. I told them that by reservation with Ford they are responsible to provide it to those terms. It worked for me. If they are still reluctant, I would contact Ford corporate and request a dealer that will honor the terms. It matters not whether they make money or not. According to my dealer they did not make money at MSRP whether that is true or not it is not your issue. I bought mine at MSRP as originally agreed to by the Ford reservation process.