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Discussion Starter · #1 ·
Just got an email from Ford saying that all MY 2022 invitations have been sent out, and I'm still in line for a later invite. (In fairness, I made my reservation super late, so I'm considering myself lucky to even get a MY23 build).

WOOOOO!!!!

But seriously, I do appreciate the update and transparency from Ford, especially amid uncertain supply chain constraints.

And congrats to all the folks who got a MY22 invitation. I'll be drooling over any updates/owner feedback ya'll provide.

Cheers!
 

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2021 Mustang Mach E First Edition, 2016 Nissan Leaf, 2003 Toyota Tacoma, F-150 Lightning reserved
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This was just posted in another thread:
Tire Land vehicle Vehicle Car Wheel
 

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Im not so thankful. I reserved on 5/21/21 have owned 4 F-150s in a row and was looking for a Lariat trim. Dont feel the repeat customer love at the moment and frankly Im annoyed after hearing about the “preferrred” customer crap where dealers could bump people in line for their allocations if you tickled them just right. Corrupt system. If you setup a reservation system then thats the order you should serve your customers.
 

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I got the same response. My order went in at 12:35 am on May 20, 2021. Ford really bungled this process, it was less than transparent. I have no idea where or how the 20,000 MY22 orders were distributed across the country and how they were prioritized. Between my dealer and Ford I got exactly one update, this one, which said I didn’t make the cut. What a waste of good will.
 

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I was told yesterday that only 7000 invites in all had went out. Each dealership was only allotted 10 lightning reservations.

The dealership even said invitations would go out through 3/31.
 

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yup 5/20 order and very disappointed with hearing the same as above with folks with later dates still getting to order.... f150 owner too... good will totally lost
 

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1967 Mustang, 2014 F150 FX4, 2017 Mustang GT, 2020 Explorer ST
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Discussion Starter · #8 ·
I got the same response. My order went in at 12:35 am on May 20, 2021. Ford really bungled this process, it was less than transparent. I have no idea where or how the 20,000 MY22 orders were distributed across the country and how they were prioritized. Between my dealer and Ford I got exactly one update, this one, which said I didn’t make the cut. What a waste of good will.
Could be worse. You could be one of the people waiting for a CyBeRtRuCk. At least we know the Lightning is actually being produced, unlike that vaporware which just keeps getting delayed.
 

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Reserved on 5-21-21 at 7:30amEST. #10879538 ~ I also received the email of death explaining I'm not getting a 2022.

I AM SUPER DISAPPOINTED!

But my problem is.. I'm not sure who I'm more disappointed in, FORD or the DEALERSHIPS?

Is this all FORD's doing or is it the DEALERSHIP that shuffled reservation holders around then instructed FORD on whom to send invitations too?
Or am I simply conspiracy theorizing this way too much, or maybe it's just sour grapes??

Either way, I'm still SUPER DISAPPOINTED!
 

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Reserved on 5-21-21 at 7:30amEST. #10879538 ~ I also received the email of death explaining I'm not getting a 2022.

I AM SUPER DISAPPOINTED!
Sorry they didn't get to you. You reserved around 30-36 hours into the process. With the production numbers Ford announced, your chance of a 2022 was kind of dicey. They either had, or were close to having, MY2022 production number of reservations by then. A low conversion rate and you may have been in. However, I suspect that those gas price numbers on your avatar greatly contributed to a very, very high reservation to order conversion rate.
 

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Reserved on 5-21-21 at 7:30amEST. #10879538 ~ I also received the email of death explaining I'm not getting a 2022.

I AM SUPER DISAPPOINTED!

But my problem is.. I'm not sure who I'm more disappointed in, FORD or the DEALERSHIPS?

Is this all FORD's doing or is it the DEALERSHIP that shuffled reservation holders around then instructed FORD on whom to send invitations too?
Or am I simply conspiracy theorizing this way too much, or maybe it's just sour grapes??

Either way, I'm still SUPER DISAPPOINTED!
Only around 30 of the 250 order invites listed on another lightning forum went to people who placed a reservation after 5/20. There could be a selection bias because people are fearful of harassment if they got an order invite with a late reservation date, but it seems like Ford mostly followed time stamp. It's not likely that you would have gotten an invite for MY22 if prioritization didn't exist.

That said, Ford shouldn't have even given dealers the option to prioritize. They've gotten so much customer grief about the the prioritization scheme for seemingly little benefit from dealer perspective.
 

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I made an early reservation, had a Ford account already, and was able to order an XLT 312 standard range during the 3rd wave, with SoCal dealer, who said I was 7th order made of their 200+ reservations. So reservation speed must have been the most important factor if not prioritized (my dealer said they did not prioritize anyone). I think Ford could have been clear about the number of available builds for 2022 and warned those who came in after the first X thousand that the reservation would be for 2023 or 2024 models and that would have moderated expectations.
 
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I think Ford could have been clear about the number of available builds for 2022 and warned those who came in after the first X thousand that the reservation would be for 2023 or 2024 models and that would have moderated expectations.
Good idea, if they did not allow dealers to prioritize!, which would change that initial communication.

Thinking about the mega dealers in large population states, possibly one might find disproportionate distribution of orders.

If FoMoCo preset the allocations for each dealer ahead of the opening bell on 5/19, then let the numbers fall where they may.

A day later inform each of the first days worth of reservationists where they stand in line.

Subsequently 5/20 onward every reservation would be given a projected model year MY22/23/24 in which they might see a truck.
 

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If folks knew they were looking at future years to be able to order, they may have made different decisions on which vehicle to buy. If the Lightning was not coming through for me, I would have ordered a Telsa Model Y...just big enough to hold what I want and perhaps be able to sleep in the back. Hope Ford appreciates the patience that many have given them...maybe a nice toy model of the Lightning should be handed out to those whose $100 is still in Ford's pockets!
 

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I've said this somewhere else. I feel very lucky to get a wave 4 invite. I'm in a zev state. My original dealer said yes ADM and told me that I was 45 out of 250 plus. I called two other dealers. One said 39 of 200ish and the other said 10 of 64. I went with the smaller dealership. I transferred to them in early January, so I was not prioritized. I don't know how Ford picks who gets an invite. If there was a published flow chart that explained how they were going to make selections it would have been helpful to customers. I certainly expected to not get a 2022 (my reservation was on may 21).
 

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If folks knew they were looking at future years to be able to order, they may have made different decisions on which vehicle to buy. If the Lightning was not coming through for me, I would have ordered a Telsa Model Y...just big enough to hold what I want and perhaps be able to sleep in the back. Hope Ford appreciates the patience that many have given them...maybe a nice toy model of the Lightning should be handed out to those whose $100 is still in Ford's pockets!
This is the only truck I reserved. Not hedging my bets with the Cybertruck, Silverado, and Rivian reservations. But I’ve seen a lot of people are and plan to just order the first one they get a chance to grab. I get the dealer prioritization and pricing animosity but I don’t understand the frustration about a low reservation dollar amount and waiting 1.5 - 4 years from concept to delivery. Seems on par or better than all the others.
 

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Discussion Starter · #17 ·
This is the only truck I reserved. Not hedging my bets with the Cybertruck, Silverado, and Rivian reservations. But I’ve seen a lot of people are and plan to just order the first one they get a chance to grab. I get the dealer prioritization and pricing animosity but I don’t understand the frustration about a low reservation dollar amount and waiting 1.5 - 4 years from concept to delivery. Seems on par or better than all the others.
Exactly. Everyone has known for a long time that MY22 production numbers would be small, and that the total reservations surpassed those numbers within a day or so. Being "surprised" about not getting a MY22 truck when you were even a little late to a very competitive game is a bit unfair.
 

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Exactly. Everyone has known for a long time that MY22 production numbers would be small, and that the total reservations surpassed those numbers within a day or so. Being "surprised" about not getting a MY22 truck when you were even a little late to a very competitive game is a bit unfair.
Yea, this is kind of my thought. Unless you were day of, I'm not sure why you would be upset that you aren't getting one. In the scenarios of any dealership prioritization I can imagine a lot of them would be day of as well. If there thought it to try and flip the vehicle some way, then they'd want everyone involved to reserve that day. My one example of this Town and Country with the Bronco. The guy that headlines that channel on youtube got 2 Broncos already and it is because the day of he was smashing the button and knew what to order to get his soon because of supply chain issues.

Im not so thankful. I reserved on 5/21/21 have owned 4 F-150s in a row and was looking for a Lariat trim. Dont feel the repeat customer love at the moment and frankly Im annoyed after hearing about the “preferrred” customer crap where dealers could bump people in line for their allocations if you tickled them just right. Corrupt system. If you setup a reservation system then thats the order you should serve your customers.
I would actually push back on you with that comment because what you are indicating is that you should have gotten priority over "day ones" because you should be considered more special. That kind of special treatment is what I'd expect on the dealer level. Maybe they are the ones you should be upset with, not FoMoCo proper. That kind of favoritism is what I didn't like about Tesla and Rivian near the beginning of their vehicles coming out because they prioritized employees.

If everything was level and flat, you still wouldn't be in this first batch because you weren't a day one. Ford indicated that they didn't expect this amount of reservations and had a lower projection for their build per year. I only had hope that I was going to get an order invite because I was 5/19. I thought I was 5/20 (I think I'm day 2 for the fable of the CT) and if I was 5/20 I would have already gotten a buffer car back in January.
 

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Note, later on after this time mark, Tim mentions that Lightning Production Scheduling is an animal of it's own, most of what he was talking about were all other models (excluding Lightning), there is still hope that we will see more dates each week as they are fleshing out the schedule into June at this point

 
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