[Safari]

My guess is that this is because of the focus of the initial deliveries on the high-end models.
Shelling out $100k on a truck is going to be more towards EV enthusiasts who never had a real truck option before and not for people that need it as a more efficient work truck.
It would be interesting to see that statistic broken down by trim level.
I would imagine Pro version would be 80% truck owners
Also, brand loyalty isn't a big factor when there is only one 1/2 ton truck on the market.

 

[jimfigler]

My first ever Ford (I'm 58) but not my first truck, this will be my 5th truck.

 

[TBA]

My First Truck, not my first Ford.and I am in my mid 50s

 

[Dson607]

I

The F-150 Lightning is having quite the impact.

Response to Ford Lightning Is Surprising Even to Its Chief Engineer | Edmunds

Ford’s new all-electric pickup, the Lightning, is blazing through the market. Part of that success is due to its F-150 foundation for a blend of old and new.

www.edmunds.com

• Linda Zhang, Ford's chief engineer for the Lightning EV, is a leader behind the all-electric pickup.
• As the market ramps up for electrification, the Lightning is an important vehicle for Ford and it launched ahead of its major competitors.
• The Blue Oval expects EV sales globally to reach 50% by 2030.

Linda Zhang is wearing matching earrings and a necklace featuring tiny lightning bolts, a nod to the vehicle she helped bring to life. Zhang is Ford's chief engineer for the F-150 Lightning, the Blue Oval's first all-electric pickup truck, and there's no doubt she is still excited about it after months and months of development. Ford unveiled the Lightning in May of 2021, hoping for a solid response; the result blew the brand's expectations away. In the first four days, nearly 70,000 reservations poured in for the EV.
Three-quarters of Lightning buyers are new to Ford, which is a surge the company didn't expect.
"We have been fortunate to be able to pull a lot of new customers to Ford," Zhang told Edmunds. "And about half of our Lightning buyers are new to trucks, which is very interesting."

I check both boxes. First Ford and first truck. Loving everything about this beauty.

 

[RDale]

The F-150 Lightning is having quite the impact.

Response to Ford Lightning Is Surprising Even to Its Chief Engineer | Edmunds

Ford’s new all-electric pickup, the Lightning, is blazing through the market. Part of that success is due to its F-150 foundation for a blend of old and new.

www.edmunds.com

• Linda Zhang, Ford's chief engineer for the Lightning EV, is a leader behind the all-electric pickup.
• As the market ramps up for electrification, the Lightning is an important vehicle for Ford and it launched ahead of its major competitors.
• The Blue Oval expects EV sales globally to reach 50% by 2030.

Linda Zhang is wearing matching earrings and a necklace featuring tiny lightning bolts, a nod to the vehicle she helped bring to life. Zhang is Ford's chief engineer for the F-150 Lightning, the Blue Oval's first all-electric pickup truck, and there's no doubt she is still excited about it after months and months of development. Ford unveiled the Lightning in May of 2021, hoping for a solid response; the result blew the brand's expectations away. In the first four days, nearly 70,000 reservations poured in for the EV.
Three-quarters of Lightning buyers are new to Ford, which is a surge the company didn't expect.
"We have been fortunate to be able to pull a lot of new customers to Ford," Zhang told Edmunds. "And about half of our Lightning buyers are new to trucks, which is very interesting."

It's a huge achievement for Ford. They get to expand their customer base while not eating into their existing ICE/hybrid truck sales right now.

 

[Leaf to Lightning : )]

I think the numbers are easily skewed... I won't believe that most anyone has NEVER owned any Ford vehicle, whether a truck, or not.
I could almost say the same if a poll was taken about a Chevy product. I owned one for less than a year way back in 1997, but I still DID own one. It's the only Chevy I've ever owned. Would that then still make me 'new' to Chevy? I think not.

 

[PNWest]

For me, Ford hit the nail on the head. Not my first Ford and never had a truck (Expedition doesn't count, right?). I've been wanting EV for a while but also need space to haul kids and stuff around town. Loved the idea of the Cybertruck, could not stand the look. Lightning checks all the boxes.

 

[surferjoe]

First American made vehicle, first Ford, first truck, 3rd EV, 11th vehicle purchased lifetime.

 

[FM_Jack]

New to truck (always wanted one, just didn't make sense for me), 4th Ford vehicle. ('92 Station Wagon, '17 Mustang GT, '21 Mach E)

 

[bmcons]

New to trucks, new to Ford, 3rd American built vehicle, 4th EV.

 

[jimfigler]

I think the numbers are easily skewed... I won't believe that most anyone has NEVER owned any Ford vehicle, whether a truck, or not.
I could almost say the same if a poll was taken about a Chevy product. I owned one for less than a year way back in 1997, but I still DID own one. It's the only Chevy I've ever owned. Would that then still make me 'new' to Chevy? I think not.

So I’m a liar. I’ve never owned a ford. Probably 12 or more GM, a Jeep, a Ram, 3 Volkswagen and a Suzuki.

 

[Txxthie]

Not surprised…..
SR Lightning owners: How is it going with the Standard...

Lightning Pro will be my 6th EV. The price for the capacity of battery (SR) and overall size of this EV is what sold me. Add to that AWD, speed, storage, and it’s a no brainer for an EV enthusiast. I honestly don’t care that it’s a truck, because I will be driving it like it’s a big SUV. I suspect many early buyers will be doing the same. I don’t see this being used as a work truck initially due to cost, availability, charging infrastructure, towing range, and fear of a new technology. Work trucks have to work, in ICE they trust!

 

[LutzPSBC]

First Ford. First Truck. Lariat ER battery. Will be hauling more golf clubs than bricks. Have driven european SUV's and wanted an EV that looked good and had space for my stuff. Not a sedan guy. Great rig.

Wheels are Vossen 22x9.5 HF6 in Tinted Black Gloss.
Tires are Nitto Recon Grappler 285/45R22

Thanks to Aramis Rodriguez (954-554-2636) for all the knowledge I needed to size up my rig and get my order placed. www.dv8dz9.com

 

[thegn]

I

I check both boxes. First Ford and first truck. Loving everything about this beauty.

Same here. Now if I could just get to order it! LoL

 

[Dson607]

Same here. Now if I could just get to order it! LoL

Sharp!!

 

[Dson607]

First Ford. First Truck. Lariat ER battery. Will be hauling more golf clubs than bricks. Have driven european SUV's and wanted an EV that looked good and had space for my stuff. Not a sedan guy. Great rig.

Wheels are Vossen 22x9.5 HF6 in Tinted Black Gloss.
Tires are Nitto Recon Grappler 285/45R22

Thanks to Aramis Rodriguez (954-554-2636) for all the knowledge I needed to size up my rig and get my order placed. www.dv8dz9.com

Sharp!!

 

[DuluthHawk]

The F-150 Lightning is having quite the impact.

Response to Ford Lightning Is Surprising Even to Its Chief Engineer | Edmunds

Ford’s new all-electric pickup, the Lightning, is blazing through the market. Part of that success is due to its F-150 foundation for a blend of old and new.

www.edmunds.com

• Linda Zhang, Ford's chief engineer for the Lightning EV, is a leader behind the all-electric pickup.
• As the market ramps up for electrification, the Lightning is an important vehicle for Ford and it launched ahead of its major competitors.
• The Blue Oval expects EV sales globally to reach 50% by 2030.

Linda Zhang is wearing matching earrings and a necklace featuring tiny lightning bolts, a nod to the vehicle she helped bring to life. Zhang is Ford's chief engineer for the F-150 Lightning, the Blue Oval's first all-electric pickup truck, and there's no doubt she is still excited about it after months and months of development. Ford unveiled the Lightning in May of 2021, hoping for a solid response; the result blew the brand's expectations away. In the first four days, nearly 70,000 reservations poured in for the EV.
Three-quarters of Lightning buyers are new to Ford, which is a surge the company didn't expect.
"We have been fortunate to be able to pull a lot of new customers to Ford," Zhang told Edmunds. "And about half of our Lightning buyers are new to trucks, which is very interesting."

First American made vehicle, first Ford, first truck, 3rd EV, 11th vehicle purchased lifetime.

The F-150 Lightning is having quite the impact.

Response to Ford Lightning Is Surprising Even to Its Chief Engineer | Edmunds

Ford’s new all-electric pickup, the Lightning, is blazing through the market. Part of that success is due to its F-150 foundation for a blend of old and new.

www.edmunds.com

• Linda Zhang, Ford's chief engineer for the Lightning EV, is a leader behind the all-electric pickup.
• As the market ramps up for electrification, the Lightning is an important vehicle for Ford and it launched ahead of its major competitors.
• The Blue Oval expects EV sales globally to reach 50% by 2030.

Linda Zhang is wearing matching earrings and a necklace featuring tiny lightning bolts, a nod to the vehicle she helped bring to life. Zhang is Ford's chief engineer for the F-150 Lightning, the Blue Oval's first all-electric pickup truck, and there's no doubt she is still excited about it after months and months of development. Ford unveiled the Lightning in May of 2021, hoping for a solid response; the result blew the brand's expectations away. In the first four days, nearly 70,000 reservations poured in for the EV.
Three-quarters of Lightning buyers are new to Ford, which is a surge the company didn't expect.
"We have been fortunate to be able to pull a lot of new customers to Ford," Zhang told Edmunds. "And about half of our Lightning buyers are new to trucks, which is very interesting."

Never owned a Ford, never owned a truck! 51 years old. I did drive an ‘80 Ford Escort that was my mom’s while in high school. As far as what I’ve owned, an ‘81 Accord, a ‘93 Corolla wagon, a 2006 Subaru Forester, and a 2010 Forester. This will be my first Ford, first truck, first new vehicle off the lot.

I guess I do own a ‘50 Hudson, so it’ll be my second domestic vehicle. 😂

 

[RickKeen]

Settling for a 1/2 ton short box. Really need a 3/4 ton pickup, but decided my next truck will be a BEV.
Planning to beef up the rear suspension and tires to increase the payload capacity and just get good with the cargo straps to deal with stuff hanging out of the shorter box.Its nice to tow with a few thousand lbs of margin, but hoping that the Lightning will tow OK at its max rating (range not being an issue for me).

Currently drive a Chevy 2500, but also own a Ford and have had other trucks and Fords in the past.

Will be switching to a 3/4 ton electric truck when they start to become available hopefully in a few years.