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2nd Price Hike in Two Months - PRO model

2578 Views 5 Replies 5 Participants Last post by  firnum
Yikes, just saw the 2023 model year is getting another $5k price hike on the entry level Pro model :oops: for the second time in 2 months

Ford hikes starting price of its electric F-150 Lightning pickup for second time in less than two months

Update: It looks to be only for the Pro model
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MAYBE they'll throw in cloth seats, lumbar support, and reactive speed control. I'm a retired customer with a new small income and I'm being nudged out of a sale, what a difference a month, while working, can make. June 13th, 2021 reservation.
I wonder if the Pro increase means they are about to open up the Pro for orders. Maybe even switch from an emphasis on the Lariat and Platinum to more of a focus on the Pro. It really makes no sense to raise prices on an unavailable model since you would not make any money. Also, with supply chain and chip problems, the Pro, which is much less dependent on these things, particularly chips, could be easier to bring to markey w/o delays.
Ford just sent me a notice saying to be ready for order waves in 2023 however all retail PRO orders are already filled for 2023. For me that’s quite simple, price will now be past the good deal that it once was.
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