You want to sell a standard range Pro for $70k? Am I reading that right???New, delivery date Jan 25th - Feb 1st
Standard range
Antimatter blue
Tailgate step
Pro power 9.6kw
Max tow package
Tow technology
Bedliner
Asking $70,000
Will be in NJ.
If Pros are selling below MSRP I pity the people who brought a platinum. those 100k trucks are going to worth 50% of that in a year or two.You want to sell a standard range Pro for $70k? Am I reading that right???
The market on these is cooling off, dude. There's literally another thread on this forum listing 3 examples selling under MSRP. You're asking for about $15-$20k above market there.
Maybe so. But a platinum has far more features and range than a Pro (or at least more range than the Pro models that retail customers can get). Besides, the Platinum hasn't seen absurd price increases like the Pro has. The Pro remains, fundamentally, a $40k truck - the $60k sticker is due to supply constraints. The Platinum, on the other hand, is still fundamentally a $90k truck.If Pros are selling below MSRP I pity the people who brought a platinum. those 100k trucks are going to worth 50% of that in a year or two.
I disagree, its has nothing to do with supply constraints, it was severely underpriced at introduction. Farley wanted to match the CT $40K price. As an EV, it has no equal under $55K: 98kWh battery, Dual Motors, Power, Size, Frunk, Towing, Suspension, LED lights. It is priced correctly now and will sell all day long new/used for $55-60K. It is highly likely Ford is still losing money selling the Lightning Pro even at current prices. They would much rather sell Lariats and Platinums because the additional options (outside of ER battery) cost them very little.Maybe so. But a platinum has far more features and range than a Pro (or at least more range than the Pro models that retail customers can get). Besides, the Platinum hasn't seen absurd price increases like the Pro has. The Pro remains, fundamentally, a $40k truck - the $60k sticker is due to supply constraints. The Platinum, on the other hand, is still fundamentally a $90k truck.
With that said, I think the sweet spot in terms of price vs. features is still a Lariat ER.