Run far, far away from them. You own the reservation, not the dealer, so you can take your reservation somewhere else with better terms. The general consensus with the dealers in the Southeast is MSRP without any markups for pre-orders and I'm sure there are dealers in your region that would also honor this.Just heard from Redwood Ford in Ukiah CA and was informed that because of the chip shortage they were going to charge an extra 10,000 to all of the early orders. They wanted to know if I wanted to keep my place in line or get the truck at a later date. I would like to know if this was going on everywhere or if my dealer just gouging me.